An effective solution for business problems

It seems that everything is connected to everything in this world. For an effective businessman, his email, his LinkedIn account, all his customers are connected to each other. However, it is not possible and also not an easy way to...

Best open source data quality software for name matching

You should not proceed to buy open source data quality software simply by reading the very title of this write out. It is very important to know what exactly this software is and do a little research on them. Many...

Art of B2B Marketing Analytics

B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How...

Top 5 B2B Marketing Plan and Metric

Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you...

The Four Pillars of B2B Demand Generation Reporting

In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because...