Art of B2B Marketing Analytics

B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How...

Top 5 B2B Marketing Plan and Metric

Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you...

The Four Pillars of B2B Demand Generation Reporting

In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because...

B2B Marketing Influence – Dimensions to consider

Influence marketing is a great marketing strategy. The reason behind this is simple – since as far back as you can look, consumer behavior has been heavily influenced by word-of-mouth, and influence marketing provides exactly that. What are the things...