In the modern world of business, data is extremely important for success. Whether it’s customer data, financial information, or sales data, having accurate and up-to-date information is essential for growth. However, when data is not managed properly, it can become a sales killer. When data is mismanaged, it can lead to inaccurate and incomplete information. […]
More than ever, employees are moving jobs. While this is good for the community overall, it creates Lead Management issues for any medium to large B2B enterprises. As soon as sales rep leaves the organization, it becomes the business and sales operations responsibilities to ensure that short term and long term deals the sales person […]
Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these is the risk of having duplicate leads in your CRM system. Let’s take a look […]
There are two words that no business owner wants to hear: duplicate leads or lead deduplication. They decrease revenue, reduce sales productivity, increase the cost of customer acquisition, destroy customer loyalty, and a whole host of other negatives that can spell disaster for a company. Once you’ve identified that you have duplicate leads, it is […]