The Importance of Lead Tracking in Modern-Day Business Setups
In an era where most of the activities have moved digital, marketing is becoming increasingly complex. Today, most businesses are tracking down potential leads rather than simply putting up a general advert and waiting. Lead tracking forms the core of...
How Round Robin helps in managing Leads effectively?
While potential customers are everywhere and can stumble across your business at any moment, converting them to buyers isn’t a small task. However, with a proper lead management system, you can effectively influence the lead to buy your products and...
“Virtual Accounts” Can Help Close More Real Deals in B2B Selling
Virtual Account has been a long sought after feature for many Marketing and Sales professionals. Before we get in deeper into details, let’s define a common understanding of Virtual Account. Virtual accounts refer to the companies that are not in...
How to select Lead to Account Matching Vendor?
Not all L2A matching is made equal. Almost every other marketing or sales automation company claims to be doing lead-to-account matching, but are they enough to help you achieve your business goals? The lead matching needs to be looked upon from...
How to Boost Sales Productivity with B2B Lead Management Automation
Companies that automate lead management sees at least a 10 percent increase in revenue in six to nine months. An organized flow of leads to your sales team helps to optimize their efforts, resulting in more closed deals. In a...
Lead to Account Matching: Strategies to Improve Lead Response time
The average lead response time for a B2B business is 42 hours. Businesses that wait too long to contact their leads can miss out on amazing opportunities to qualify and convert leads to sales. This is why you should optimize...
Speed is the Key to B2B Lead Conversion
It is not always possible to convert leads in the first communication. Any sales leader who has been tasked to nurture leads can attest to this. But this doesn’t mean that you go slow with the entire conversion process. There...
Why Auto Conversion of Leads into Contacts should be considered?
Auto Conversion of leads into contacts is a priority for any strategic business-to-business marketing team. Unfortunately, marketers who rely on manual conversions of leads face a lot of challenges. In fact, only a very small percentage of the traffic ends...
Develop Effective B2B Lead Management Strategy with LeadAngel
According to HubSpot, generating leads or developing an effective B2B Lead Management Strategy was once again the number one challenge for B2B marketers in 2020. That’s not surprising. After all, leads are to your marketing strategy what gasoline is to...
Essential Tips to Automate Lead Routing in Salesforce
Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list,...