A Complete Guide on Lead to Account Matching
As technology improves, sales and marketing keep getting more sophisticated and processes keep getting more complex. The infrastructure that underpins the modern sales department is made up of an increasingly complicated network of software, much of which didn’t even exist...
6 Reasons Multiple Sales Reps Working on the Same Lead is Disastrous
Whether you are looking to maintain the size of your business or scale and grow, it all starts with the ability to acquire and retain leads. Few things can spell disaster for your sales team like multiple representatives working on...
Smart Technology Relieves the Burden of Manual Data Entry
Effective lead management processes are crucial to increasing the top line of your business. Identifying ways to boost the efficiency of lead management within your company is key to spending more time nurturing these leads and less time entering, sorting,...
5 Reasons Doubling Up on Leads Spells Disaster for Your Company
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...
How to Come Back Stronger than Ever
In the last few weeks, millions of American businesses have closed. Any business deemed “nonessential” by state statutes; one looking for ways to cut costs while its customers are stuck inside; or located in an infection-prone area trying to keep...
B2B Sales Leader – Reinvent Yourself while Working-at-Home
In the wake of the coronavirus outbreak and the global mandate for everyone to work from home, the business world has been turned on its head. Working from home and staying indoors means no commute, no office, and a lot...
Cost of Inefficient B2B Lead Management
Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly,...
Fuzzy Match Algorithm: Taking Lead Management to the Next Level
As you already know, lead generation is important for making sure your sales pipeline is constantly filled with potential customers. The issue is that many leads are not ready to immediately make a purchase. Some of these leads will be...
Step into the Future with Lead Routing Software
The ultimate goal of every company is to increase sales and yours is no exception. This begins with lead generation, which is attracting interest to your brand’s products and services. The challenge is to capture quality leads. It would be better to generate...
What is Sales Operations and Marketing Operations
With the ever-growing competitiveness in the business world today it has become crucial to plan carefully every step you take. The goal is to get more leads and turn them into customers, retain those customers, and increase revenue. There are...