LeadAngel announces the release of its Partner Lead Routing platform, where leads can now be assigned and worked upon to partners outside the client’s CRM system. With LeadAngel’s lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out LeadAngel’s official website for more information.

Sunnyvale, Calif. – Many large organizations use channel partners, value-added resellers (VAR) as their customer acquisition strategy in addition to direct sales. Collaborating with partners leads outside of the in-house CRM system (such as Salesforce) is extremely hard and is plagued with delays. As a result, a lead may take weeks to reach a partner. This slows down the pipeline and impacts topline.

LeadAngel’s partner lead routing solution helps organizations overcome partner lead assignment issues, as well as provides a way for partners to send regular updates back to the CRM system. This helps with pipeline acceleration, deal registration, and partner commissions. Also, using advanced assignment methodologies, such as round-robin assignment, reassignment for inactivity, expertise, or location-based assignment; greater partner participation is expected.

LeadAngel provides the capability to pull detailed partner assignment or re-assignment report, partner activity, and participation report that can further be analyzed to improve partner relationships and productivity.

About LeadAngel: LeadAngel is a Sunnyvale, a CA-based company offering services in Lead Routing, Marketing Segmentation, and Lead to account matching. We use a set of complex rules, dictionary, and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases. We offer free demos of our premium product as well as 15 day free trials. Please reach out to sales@leadangel.com with any questions.