How to Boost Sales Productivity with B2B Lead Management Automation
Companies that automate lead management sees at least a 10 percent increase in revenue in six to nine months. An organized flow of leads to your sales team helps to optimize their efforts, resulting in more closed deals. In a...
Lead to Account Matching: Strategies to Improve Lead Response time
The average lead response time for a B2B business is 42 hours. Businesses that wait too long to contact their leads can miss out on amazing opportunities to qualify and convert leads to sales. This is why you should optimize...
Speed is the Key to B2B Lead Conversion
It is not always possible to convert leads in the first communication. Any sales leader who has been tasked to nurture leads can attest to this. But this doesn’t mean that you go slow with the entire conversion process. There...
Why Auto Conversion of Leads into Contacts should be considered?
Auto Conversion of leads into contacts is a priority for any strategic business-to-business marketing team. Unfortunately, marketers who rely on manual conversions of leads face a lot of challenges. In fact, only a very small percentage of the traffic ends...
Develop Effective B2B Lead Management Strategy with LeadAngel
According to HubSpot, generating leads or developing an effective B2B Lead Management Strategy was once again the number one challenge for B2B marketers in 2020. That’s not surprising. After all, leads are to your marketing strategy what gasoline is to...
How to Leverage Account Based Marketing for Higher-Value Leads
Account based marketing (ABM) offers an extremely strong pool of potential lead generation opportunities to capitalize upon. The strength that ABM strategy provides lies in its precision, indicated by the name: account. The “account” pertains to a focus on the...
Crucial Key Points to Account Based Marketing Success
HubSpot reports that 67% of brands use account-based marketing strategies today, and that’s for a series of good reasons. Strategically designed Account-Based Marketing (ABM) provides limitless powerful possibilities for success. This is a process that allows you to synchronize your...
Tips for your b2b marketing data management – LeadAngel
Fresh, valid, and clean data is the lifeline of B2B marketing, including direct mail or email marketing. It determines your company’s ROI and success, especially for large blue-chip companies. These companies experience many changes: employees leave or get promoted to...
6 Best Practices of Efficient B2B Lead Management
Business-to-Business (B2B) marketing can be quite challenging because it is harder to personalize communications with a business than it is the case for an individual customer. When selling to other firms, you need to take a unique approach to lead...
Essential Tips to Automate Lead Routing in Salesforce
Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list,...