How Revenue Operations in Lead Routing are significant?
The business world continues to change rapidly, and you have to keep up with the pace or buckle under fierce competition on the market. But you can remain profitable if you invest in revenue operations to align marketing, sales, and...
A Complete Guide on Lead to Account Matching
As technology improves, sales and marketing keep getting more sophisticated and processes keep getting more complex. The infrastructure that underpins the modern sales department is made up of an increasingly complicated network of software, much of which didn’t even exist...
6 Reasons Multiple Sales Reps Working on the Same Lead is Disastrous
Whether you are looking to maintain the size of your business or scale and grow, it all starts with the ability to acquire and retain leads. Few things can spell disaster for your sales team like multiple representatives working on...
Smart Technology Relieves the Burden of Manual Data Entry
Effective lead management processes are crucial to increasing the top line of your business. Identifying ways to boost the efficiency of lead management within your company is key to spending more time nurturing these leads and less time entering, sorting,...
5 Reasons Doubling Up on Leads Spells Disaster for Your Company
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...
Damages Caused by Duplicate Leads and What You Can Do About It?
Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these...
How to Eliminate and Prevent Lead Deduplication
There are two words that no business owner wants to hear: duplicate leads or lead deduplication. They decrease revenue, reduce sales productivity, increase the cost of customer acquisition, destroy customer loyalty, and a whole host of other negatives that can...
How to Come Back Stronger than Ever
In the last few weeks, millions of American businesses have closed. Any business deemed “nonessential” by state statutes; one looking for ways to cut costs while its customers are stuck inside; or located in an infection-prone area trying to keep...
B2B Sales Leader – Reinvent Yourself while Working-at-Home
In the wake of the coronavirus outbreak and the global mandate for everyone to work from home, the business world has been turned on its head. Working from home and staying indoors means no commute, no office, and a lot...
Cost of Inefficient B2B Lead Management
Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly,...