What is Sales Operations and Marketing Operations
With the ever-growing competitiveness in the business world today it has become crucial to plan carefully every step you take. The goal is to get more leads and turn them into customers, retain those customers, and increase revenue. There are...
6 Benefits of Account Based Marketing Strategy
Account based marketing strategy is defined as a tactical approach to a business marketing that relies on account awareness where a company, organization, or a business considers and communicates with an individual prospect as a market of one. To clarify, the...
Principles of Revenue Operations (RevOps)
Tough and competitive business world requires constant effort to stay on top of the latest trends in order to become and remain successful. Various methods and strategies are used today, and new ones emerge regularly with a goal to get...
Key Features for Lead Distribution Software
What is lead distribution in sales? “Lead distribution is the process of automating the delivery of digital leads to lead buyers, salespeople, or third-party software solutions. When it comes to sales, lead distribution is a highly underrated process, although its...
4 Advantages of Lead to Account Matching
The key to a successful business is, unquestionably, getting leads. Now, I hope I don’t have to explain to you the benefits of getting your own leads. All organizations, from the smallest businesses to the biggest corporations, face their own...
An effective solution for business problems
It seems that everything is connected to everything in this world. For an effective businessman, his email, his LinkedIn account, all his customers are connected to each other. However, it is not possible and also not an easy way to...
Best open source data quality software for name matching
You should not proceed to buy open source data quality software simply by reading the very title of this write out. It is very important to know what exactly this software is and do a little research on them. Many...
Art of B2B Marketing Analytics
B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How...
Top 5 B2B Marketing Plan and Metric
Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you...
The Four Pillars of B2B Demand Generation Reporting
In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because...