Effective lead management processes are crucial to increasing the top line of your business. Identifying ways to boost the efficiency of lead management within your company is key to spending more time nurturing these leads and less time entering, sorting,...
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...
Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these...
There are two words that no business owner wants to hear: duplicate leads or lead deduplication. They decrease revenue, reduce sales productivity, increase the cost of customer acquisition, destroy customer loyalty, and a whole host of other negatives that can...
In the last few weeks, millions of American businesses have closed. Any business deemed “nonessential” by state statutes; one looking for ways to cut costs while its customers are stuck inside; or located in an infection-prone area trying to keep...
In the wake of the coronavirus outbreak and the global mandate for everyone to work from home, the business world has been turned on its head. Working from home and staying indoors means no commute, no office, and a lot...
Account-based marketing (ABM) is a strategy that is taking the marketing world by storm. We live in an age where the ability to personalize a client’s experience goes a long way in not only gaining new clients but retaining current...
As you already know, lead generation is important for making sure your sales pipeline is constantly filled with potential customers. The issue is that many leads are not ready to immediately make a purchase. Some of these leads will be...
The ultimate goal of every company is to increase sales and yours is no exception. This begins with lead generation, which is attracting interest to your brand’s products and services. The challenge is to capture quality leads. It would be better to generate...