Smart Technology Relieves the Burden of Manual Data Entry
Effective lead management processes are crucial to increasing the top line of your business. Identifying ways to boost the efficiency of lead management within your company is key to spending more time nurturing these leads and less time entering, sorting,...
5 Reasons Doubling Up on Leads Spells Disaster for Your Company
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...
Damages Caused by Duplicate Leads and What You Can Do About It?
Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these...
How to Eliminate and Prevent Lead Deduplication
There are two words that no business owner wants to hear: duplicate leads or lead deduplication. They decrease revenue, reduce sales productivity, increase the cost of customer acquisition, destroy customer loyalty, and a whole host of other negatives that can...
How to Come Back Stronger than Ever
In the last few weeks, millions of American businesses have closed. Any business deemed “nonessential” by state statutes; one looking for ways to cut costs while its customers are stuck inside; or located in an infection-prone area trying to keep...
B2B Sales Leader – Reinvent Yourself while Working-at-Home
In the wake of the coronavirus outbreak and the global mandate for everyone to work from home, the business world has been turned on its head. Working from home and staying indoors means no commute, no office, and a lot...
Cost of Inefficient B2B Lead Management
Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly,...
Effective Account Based Marketing strategies
Account-based marketing (ABM) is a strategy that is taking the marketing world by storm. We live in an age where the ability to personalize a client’s experience goes a long way in not only gaining new clients but retaining current...
Fuzzy Match Algorithm: Taking Lead Management to the Next Level
As you already know, lead generation is important for making sure your sales pipeline is constantly filled with potential customers. The issue is that many leads are not ready to immediately make a purchase. Some of these leads will be...
Step into the Future with Lead Routing Software
The ultimate goal of every company is to increase sales and yours is no exception. This begins with lead generation, which is attracting interest to your brand’s products and services. The challenge is to capture quality leads. It would be better to generate...