Read More
Operations

Must do for successful CRM Implementation

Executing a Customer Relationship Management (CRM) system is a good practice and necessary for B2B businesses to drive sales growth and boost customer retention.  However, successful CRM implementation requires some effort. If there’s a failed CRM implementation, the reasons could be poor planning, lack of stakeholder buy-in, and not using the system to its full […]

Read More
Account Based Marketing

The Role of Lead Routing in Account-Based Marketing: Maximize Your Sales Potential

Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging high-value accounts with personalized content, offers, and campaigns. By honing in on the most lucrative prospects, ABM enables businesses to optimize their marketing efforts and drive significant results. An integral component of ABM is lead routing – the process of […]