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Operations

6 Top Tips for B2B Data Management

The quality of your business data can make or break your success in B2B marketing and sales. Accurate, well-managed data helps your sales and marketing teams reach the right leads, improve customer relationships, and boost overall performance. However, managing large amounts of customer data is challenging. How can businesses keep their data accurate, secure, and […]

lead distribution
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Operations

What is a Lead Distribution and How Does It Work?

Lead distribution is about more than just assigning leads—it’s about matching each potential customer with the right sales rep.  By directing leads based on criteria like location or expertise, companies can ensure faster, more relevant responses. This process can be handled manually or through automated solutions, depending on the business’s needs. A well-designed lead distribution […]