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Tag: account management

18 Jan

How to Leverage Account Based Marketing for Higher-Value Leads

Account based marketing (ABM) offers an extremely strong pool of potential lead generation opportunities to capitalize upon. The strength that ABM strategy provides lies in its precision, indicated by the name: account. The “account” pertains to a focus on the...

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29 Jan

4 Advantages of Lead to Account Matching

The key to a successful business is, unquestionably, getting leads. Now, I hope I don’t have to explain to you the benefits of getting your own leads. All organizations, from the smallest businesses to the biggest corporations, face their own...

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