Crucial Key Points to Account Based Marketing Success
HubSpot reports that 67% of brands use account-based marketing strategies today, and that’s for a series of good reasons. Strategically designed Account-Based Marketing (ABM) provides limitless powerful possibilities for success. This is a process that allows you to synchronize your...
Essential Tips to Automate Lead Routing in Salesforce
Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list,...
5 Reasons Doubling Up on Leads Spells Disaster for Your Company
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...