Account-based lead routing

Essential Tips to Automate Lead Routing in Salesforce

Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list,...

lead-to-account matching system

5 Reasons Doubling Up on Leads Spells Disaster for Your Company

Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing...