Damages Caused by Duplicate Leads and What You Can Do About It?

Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these...

How to Eliminate and Prevent Lead Deduplication

There are two words that no business owner wants to hear: duplicate leads or lead deduplication. They decrease revenue, reduce sales productivity, increase the cost of customer acquisition, destroy customer loyalty, and a whole host of other negatives that can...