The Importance of Lead Tracking in Modern-Day Business Setups

In an era where most of the activities have moved digital, marketing is becoming increasingly complex. Today, most businesses are tracking down potential leads rather than simply putting up a general advert and waiting. Lead tracking forms the core of...

Why Auto Conversion of Leads into Contacts should be considered?

Auto Conversion of leads into contacts is a priority for any strategic business-to-business marketing team. Unfortunately, marketers who rely on manual conversions of leads face a lot of challenges. In fact, only a very small percentage of the traffic ends...