Lead distribution software is used to send leads to the appropriate sales representatives. Lead distribution tools are critical for sales teams that operate at peak performance levels.
When generating new leads, lead generation tools and lead capture funnels are excellent resources. However, those leads must be channeled to the right salesperson at the earliest, while maintaining the data quality.
Effective lead distribution software tools are available as stand-alone products and lead distribution capabilities embedded into popular Customer Relationship Management (CRM) systems such as Salesforce.
The lead generation business evolves every year, with new quality standards developing, varying customer interest/intent, and new technology allowing consumers to access items faster and simpler than they could the year before. Given that the broader landscape is constantly changing, your software platform must be flexible enough to adapt to the specific demands of your business.
Choosing the right lead distribution platform for your business from among the thousands of available alternatives is challenging. You can get qualified leads while increasing your brand visibility by using the right lead management tools.
|Inbound Lead Routing|
|Account Based lead Routing|
|Round Robin Lead Assignment|
|Advanced Lead Processing|
|Lead to contact conversion|
|Route and Assign leads to the salesrep|
|Route objects in Salesforce|
|Fuzzy Matching Algorithm|
|Open API Integration|
|Batch Router (Bulk Routing)|
|Real Time Lead Router|
|Lead Dedupe and Merge|
|Virtual Account (Non CRM)|
|Lead Escalation (Lead Reassigning)|
|Sales Person Affinity (historical sales rep routing)|
|Pricing||User Based||User Based||Flat Platform Fee|
|Detailed Lead Routing Reporting|
|Account and Opportunity Conversion|
LeanData delivers a range of Salesforce-native tools for marketing, sales, and revenue operations with lead-to-account matching at its foundation. Within Salesforce, LeanData automates go-to-market activities to increase productivity and efficiency.
In the context of ABM, engagement refers to every interaction a major account has with your company. It encompasses anything from a marketing campaign activation engagement to a meeting with a member of your sales team. Your revenue teams may use real-time account interaction data to penetrate target accounts and build those lucrative relationships over time.
Numerous revenue teams’ data management difficulties have been exposed due to the migration of many GTM activations to ABM. Data is generally stored in silos across CRM, marketing automation, and sales interaction platforms, resulting in clumsy, handmade alternative solutions to get by.
LeanData’s products coordinate and automate the go-to-market process, allowing B2B businesses to enhance their speed-to-revenue and buyer experience. Sales professionals receive just the leads, contacts, accounts, and prospects they need to focus on using LeanData’s Lead-to-Account Matching, Routing, and Engagement solutions, allowing them to close more deals and produce more revenue quicker.
RingLead Routing enables users to quickly and simply construct bespoke routing processes and create a series of groups to allocate in-coming Leads, Accounts, and/or Contacts via online forms or list imports to the right Owner, allowing sales and marketing to connect with them appropriately.
With RingLead segmentation, you can segment leads in real-time and ‘personalize’ your marketing efforts to boost ROI on marketing expenditure. It helps you optimize how you route, sell, and promote, group buyers by industry, area, persona, or another field.
Data enrichment, data cleanup, and lead scoring are the other stand-out features of Ringlead that enhance sales.
LeadAngel effectively connects incoming leads with existing accounts using the most powerful and flexible routing engine. It is possible to route leads based on the organizational structure and desired rule sets using LeadAngel, an advanced machine learning-based lead routing software. Here’s what makes LeadAngel a powerful lead distribution platform:
In terms of lead distribution software, there are hundreds, perhaps thousands, of solutions to choose from. Use LeadAngel to empower your sales team by providing intelligent lead routing. Book a demo today to improve your lead volume and learn how you can leverage our powerful & flexible routing engine.
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