The key to a successful business is, unquestionably, getting leads. Now, I hope I don’t have to explain to you the benefits of getting your own leads. All organizations, from the smallest businesses to the biggest corporations, face their own set of challenges. But, what makes successful companies standing out as compared to others, is […]
It seems that everything is connected to everything in this world. For an effective businessman, his email, his LinkedIn account, all his customers are connected to each other. However, it is not possible and also not an easy way to identify and see the links. For this one needs a tool or way to identify […]
B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How can you use such an analysis practically? Every company, after all, faces the need to […]
Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you have. Is your company looking for the right performance metrics on which it can base […]
In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because of some strategic shifts in consumer behavior. According to BrightLocal’s Local Consumer Review Survey, 79% online […]
Influence marketing is a great marketing strategy. The reason behind this is simple – since as far back as you can look, consumer behavior has been heavily influenced by word-of-mouth, and influence marketing provides exactly that. What are the things to consider before using this form of strategy? What are the benefits? Some of them […]
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4 Advantages of Lead to Account Matching
The key to a successful business is, unquestionably, getting leads. Now, I hope I don’t have to explain to you the benefits of getting your own leads. All organizations, from the smallest businesses to the biggest corporations, face their own set of challenges. But, what makes successful companies standing out as compared to others, is […]
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An effective solution for business problems
It seems that everything is connected to everything in this world. For an effective businessman, his email, his LinkedIn account, all his customers are connected to each other. However, it is not possible and also not an easy way to identify and see the links. For this one needs a tool or way to identify […]
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Art of B2B Marketing Analytics
B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How can you use such an analysis practically? Every company, after all, faces the need to […]
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Top 5 B2B Marketing Plan and Metric
Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you have. Is your company looking for the right performance metrics on which it can base […]
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The Four Pillars of B2B Demand Generation Reporting
In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because of some strategic shifts in consumer behavior. According to BrightLocal’s Local Consumer Review Survey, 79% online […]
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B2B Marketing Influence – Dimensions to consider
Influence marketing is a great marketing strategy. The reason behind this is simple – since as far back as you can look, consumer behavior has been heavily influenced by word-of-mouth, and influence marketing provides exactly that. What are the things to consider before using this form of strategy? What are the benefits? Some of them […]
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