In your sales or customer service process, determining the best course of action for a lead is essential in order to realize revenue effectively. Which sales representative or customer service representative should handle the lead? What actions should be taken to convert the lead? These are questions that you need to answer. In the past, lead routing was done manually, and relied on the processes you had in place, the application of rules in the process and human intelligence. With LeadAngel, your business can automate the lead routing process and focus human intelligence on other more pressing tasks that need their skill. 

Why choose LeadAngel for your lead routing needs?

Route leads, contacts and accounts to the best salespeople in your team for faster responses and stronger business outcomes with LeadAngel:


Route Any Object

Route leads, contacts, opportunities, and accounts based on flexible and powerful rules. Auto-convert objects as necessary.

powerful segmentation

On-the-spot lead assignment

Assign leads on-the-fly to specific team members based on their availability, skill or area of expertise. .


Flexible Distribution

Distribute segmented leads via round-robin, lead assignment individually, weighted, or queue algorithms.

account based assignment

Account-Based Assignment

Route all leads and contacts to the account owner.


Easy Maintenance

Maintain your system with our intuitive and centralized rules.


100% Secure

LeadAngel is built on a SOC-2 compliant infrastructure with 2FA authentication. Your leads are 100% secure in the LeadAngel system.


Real-time inbound lead routing

Ensure your sales process is always-on, and always aware so that your representative is always the first to respond.

What kind of lead routing solutions does LeadAngel offer?

                LeadAngel’s proprietary lead routing algorithms allow us to serve for B2B and B2C demands for customers across industries.       

What about integration?

LeadAngel integrates seamlessly into most CRMs such as Salesforce, Zoho and Zendesk so that you are able to start benefiting from day 1. Microsoft 365 integration is also available should your business need it.

Why should your business invest in lead routing?

If you’ve come this far, you’re probably well on your way to making a decision anyway, but if you need a little more convincing, here are some of the reasons you can consider for investing in lead routing via LeadAngel:

Improving Sales Productivity

Your sales team stands to benefit most from an efficient lead routing system. Think of higher conversion rates and increased revenue by just investing in a means to efficiently manage and route leads.

segment leads
lead distribution

Increasing Customer Satisfaction

Word-of-mouth can prove to be an able ally for businesses, but it requires that your customers don’t just like your business but love it. With LeadAngel, you can focus on delivering excellence to your customers via the best representatives for your business and meeting their needs as quickly as possible. A happy customer is often a loyal customer.

Enhancing Lead Management

Keeping track of leads and their progress through the sales process is not easy. Having a solution that automates this manual process can provide valuable insights into what works and what doesn’t. If you want to make data-driven decisions on how to improve lead generation and conversion, LeadAngel offers an excellent starting point for the grey areas in the middle – the ones involving lead management.

easy setup
reroute leads

Reducing Response Time

By routing leads to the right people in your team you can respond faster. Our own analysis across our clients has shown a 46% improvement in conversions just because outreach was done in the first 30 minutes. LeadAngel helps you fix response time issues.

Reducing Human Errors

Consistency, efficiency and better results are all outcomes of switching to an automated solution at this stage of the lead management process. Imagine being able to pull away time-consuming tasks from your sales teams and giving them the chance to just focus on pushing product and solutions to potential customers.

easy maintenance
Wondering what kind of lead routing solution works for your business?
Talk to one of our experts.


What is enterprise lead routing?

Enterprise lead routing is the process of aggregating, managing and then distributing leads within a large organization or enterprise. Tools such as LeadAngel help automate the process of determining where the lead should go, who should attend to it, and what kind of a lead it is amongst other questions. Based on factors that you set for your enterprise on LeadAngel, such as the lead's location, size, kind of product or service that they are interested in, their industry, the inquiry email domain, account status and even the use of competitor products; you can frame rules for how leads are managed. With enterprise lead routing the goal has always been to ensure that leads are handled more efficiently and effectively than in the past, and that they are directed to the right person or team within the organization to maximize the chances of converting them into customers.

What are some common methods for lead routing?

LeadAngel allows you to distribute leads within your organization via the round-robin algorithm which assigns leads to representatives in a rotating sequence, individual lead assignment, weighted lead assignment or queue algorithms. We believe that a combination of these algorithms can help you boost your revenue by harnessing the true potential of your sales team.

How can I set up lead routing for my business?

Setting up lead routing for your business with LeadAngel is easy. All you need to do is book a demo, and someone from our team will take you through the entire platform while answering any specific questions you may have. Not ready to do the demo call yet? You can also consider explore LeaAndgel Lite, which allows you to explore the platform at your leisure.

What is consumer/customer/B2C lead routing?

B2C (business-to-consumer) lead routing is the process of handing out leads generated from consumer interactions with your business to the right sales reps or teams for follow-up and conversion. These leads can be generated via online forms, website chats, phone calls, or in-person interactions as well. Once entered in LeadAngel’s lead routing solution, depending on the kind of algorithm and framework selected the leads will be assigned to the respective sales reps.

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