Power-up your Marketing Operations with LeadAngel

LeadAngel can greatly improve the efficiency and effectiveness of your Marketing Operations. From streamlining repetitive tasks in the lead management process, to reducing errors and manual effort via de-duping and industry-leading  lead to account matching , there is a lot that can be accomplished with an intuitive solution for your business. Should you or your team want data-driven reports, or a deeper understanding of the big picture, our reports can help you with just a single click. Your Marketing Operations function stands to save time and improve the accuracy and consistency of lead data, which will allow you to focus on growth areas such as strategy and new business development.

Why choose LeadAngel for Marketing Operations?

LeadAngel offers a host of benefits for Marketing Operations functions. Here is a quick snapshot of just what we can do for your organization:

Manual or outdated lead management processes prevent you from running specific account-based campaigns with ease. Should you choose to run them, the amount of time, effort and resources required from your team may not make sense in comparison to the expected outcomes. Now imagine that instead of doing this manually, you could:

  • Automate the process
  • Run campaigns on a whim
  • Expedite the process of setting up the whole campaign
  • Reduce resource requirements for this task on average by 73%

Marketing Operations teams are not always in sync with leads that are actively part of the sales pipeline. This can lead to poor sales enablement. With LeadAngel, you are able to eradicate this gap by providing real-time visibility across Marketing Operations and Sales functions. More importantly, you can even prioritise leads based on organizational/team goals. Nurturing the lead is essential, and it is in these times that you:

  • Retarget them with ads, and relevant content.
  • Remind them of your brand.
  • Remind them of your value proposition.

Your own database may not be utilised to its fullest potential today. Striking while the iron is hot is essential if you want to close more leads than the competition. In fact, in situations where the competition is either acquired, or is featured in news/digital platforms for any reason, your organization may need to rapidly pivot its sales approach. Now imagine being able to identify contacts based on an account list. By uploading a list of companies that your competition targets and matching them against your database on LeadAngel, you can help your sales team close their leads a lot faster. But that’s not all. With LeadAngel, you can:

  • Eliminate manual processes completely in this area and speed-up that pivot.
  • Prioritise parts of the competition’s clientele that you want your sales teams to target.
  • Help your team focus on tasks that help generate revenue

Selling through external channels or partners requires a different strategic approach. While this may make sense from a cost perspective for you, there are ways in which this process can be made better with LeadAngel:

  • Partner leads often go through various manual processes in the sales pipeline and can sometimes take weeks to register. LeadAngel’s Lead-to-Account-Matching brings consistency and accuracy to the process, and in time allows you to speed it up. Without LeadAngel, what can be done in hours could take a few weeks.
  • Manual list pulls are often inconsistent and incomplete. Marketing Operations teams don’t always fully utilize the value of every dollar spent. With LeadAngel, you can bring again bring consistency and accuracy to the process.
  • Prospect experience is critical to lead conversion, and a major part of providing the right experience to prospects lies in closing the deal quickly and efficiently. LeadAngel can make a big difference here.