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Operations

How to Come Back Stronger than Ever

In the last few weeks, millions of American businesses have closed. Any business deemed “nonessential” by state statutes; one looking for ways to cut costs while its customers are stuck inside; or located in an infection-prone area trying to keep its employees safe is either shuttered or operating in a reduced capacity. If you’re an […]

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Operations

Cost of Inefficient B2B Lead Management

Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly, a loss of revenue. B2B lead management is also referred to as customer acquisition management and is […]