Lead routing is an essential aspect of sales and marketing operations for small businesses. Efficiently allocating leads to the right sales representative ensures prompt follow-ups and ultimately, better conversion rates. In this post, we will walk you through the best practices for lead routing, empowering your small business to capitalize on every opportunity and drive […]
Whether you are looking to maintain the size of your business or scale and grow, it all starts with the ability to acquire and retain leads. Few things can spell disaster for your sales team like multiple representatives working on the same account. Duplicate leads are not only ineffective but can destroy your company. Let’s […]
The ultimate goal of every company is to increase sales and yours is no exception. This begins with lead generation, which is attracting interest to your brand’s products and services. The challenge is to capture quality leads. It would be better to generate 100 meaningful leads that turn into sales, than 1,000 leads that do not pan out.