The marketing world continues to evolve daily with the incorporation of new and better ways to generate leads and make conversions accordingly. The use of lead routing software like LeadAngel is among the most effective marketing organization drills and among the best ways to boost your sales in the long run.

SANTA CLARA, Calif. –  This software comes in handy to help your marketing team attend to your leads accordingly. It automatically routes your leads based on a variety of constants such as lead score, a product of interest, zip code, or other criteria that could be relevant to your business venture. More often than not, if you have a large sales team, leads could be lost in transition, or there could be follow-up delays that could hurt your marketing efforts.  LeadAngel like Marketo ensures that leads are responded to instantly, and your salespersons are notified as soon as a lead is generated so they can act on it.

Lead Routing Software, alongside enhanced marketing strategies, is changing the marketing game for the better. Companies that have adopted this software have recorded not only more leads but also better lead conversion rates than before. Some of the benefits can be viewed in the following perspectives:

LeadAngel comes with a queue-based tool that allows you to attend to leads one at a time. A traditional list-based approach is subject to pressure, with your salesperson having to rush through an overwhelming list of leads at one time. This makes it harder to focus on the best leads. The queue-based tool presents one lead at a time, so the salespersons do not have to filter through an endless list to determine which leads are worth pursuing.

Lead routing helps reduce your lead response time and consequently boost the chances of conversions. Leads routing ensures that each lead is assigned to the right salesperson according to relevancy and convenience. Consequently, your leads do not have to wait for a long time like before to get attended to by the right salesperson. Even better, routing software like LeadAngel comes with a distribution feature that allows leads to be passed on to the next available sales rep if the matched one is already engaged. Consequently, your entity will never miss on a lead interaction on account of missing a sales rep.

Routing software is a worthy investment in your marketing strategies. They are a proven means to increase leads and conversions eventually. LeadAngel, for instance, guarantees improves ROI with up to a 25% lift in lead generation. For more information, contact us.

About LeadAngel: LeadAngel is a Santa Clara, a CA-based company offering services in Lead Routing, Marketing Segmentation, and Lead to account matching. We use a set of complex rules, dictionaries, and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.

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