8 Best Account-Based Marketing Software for Your Business

B2B marketing works best when businesses focus on high-value clients. Account-based marketing (ABM) helps teams connect with decision-makers, build strong relationships, and drive better results.

Unlike traditional marketing, ABM focuses on quality over quantity. It directs resources toward accounts with the most growth potential.

With the right tools, like LeadAngel, businesses can simplify ABM, improve teamwork, and make every effort count.

This article covers how ABM works, why it matters, and how to use it effectively.

What Is Account-Based Marketing?

LeadAngel makes lead management simple with smart tools for lead-to-account matching, advanced lead routing, and data cleanup.

It helps sales teams connect with the right accounts faster, making ABM more effective. With easy CRM integration, it works smoothly with Salesforce, HubSpot, and other platforms, so managing leads is effortless.

The platform also includes calendar scheduling, instant lead handoffs, and data deduplication to cut down on manual work. Detailed reporting and analytics give teams a clear view of their sales process, helping them make better decisions.

Key Features

• Lead-to-account matching – Connects leads to the right accounts instantly.
• Calendar scheduling – Automates bookings and sends follow-up reminders.
• Advanced lead routing – Assigns leads based on rules like location and product interest.
• On-the-spot handoffs – Transfers leads immediately for faster follow-ups.
• Offline scheduling – Lets teams book meetings without an internet connection.
• Data deduplication – Cleans up duplicate records for an accurate database.
• Reporting and analytics – Tracks lead performance and sales activity.
• CRM integration – Works with Salesforce, HubSpot, and more for a smooth workflow.

Pricing Plans

• Professional Plan – $500 per month, paid annually. Best for small to mid-sized teams. Includes 100,000 lead and account records, supports up to 10 salespeople, and offers lead routing, 2-way lead-to-account matching, and email/portal-based support. Add-ons like data deduplication and ScheduleNow are available.
• Professional Plus Plan – $2,042 per month, paid annually. Designed for larger teams. Includes 500,000 lead and account records, supports up to 25 salespeople, and offers contact and opportunity routing, data deduplication, and ScheduleNow for web forms and handoffs. Comes with dedicated support, with On-the-Spot Transfer as an add-on.

Sign up for free or book a demo with LeadAngel today.

2. LeanData

Source: LeanData.com

LeanData helps sales and marketing teams improve lead routing and account matching. It ensures leads reach the right reps, keeping CRM data clean and organized. The platform also streamlines workflows, making decision-making faster and improving team coordination.

However, some users find LeanData complex to set up, especially for businesses with unique routing needs. Ongoing adjustments may be required to keep workflows optimized.

Key Features

• Automated lead routing – Matches leads with the right sales reps.
• Advanced account matching – Cleans and updates CRM data for better accuracy.
• Real-time analytics – Tracks campaign and routing performance.

Pricing Plans

• Standard – $39 per user per month for essential features.
• Advanced – $49 per user per month with enhanced routing options.
• Premium – $59 per user per month with advanced analytics.

3. ChiliPiper

Source: ChiliPiper.com

ChiliPiper helps businesses schedule meetings, and route leads faster. It connects prospects with the right sales reps instantly, reducing delays and improving conversions. The tool is designed for teams managing high-value accounts, making follow-ups more efficient.

On the downside, the platform requires time to customize, and users may find the interface tricky to navigate at first. Some report that managing multiple integrations can get complicated.

Key Features

• Instant meeting scheduling – Book meetings directly from lead forms.
• Intelligent lead routing – Assigns leads to the right sales reps automatically.
• Lead engagement analytics – Tracks meetings and conversions.

Pricing Plans

• ChiliCal Teams – $22.50 per user per month for basic scheduling.
• Concierge – $45 per user per month with advanced routing.
• Distro – $45 per user per month for lead distribution and tracking.
• Chat – $45 per user per month plus platform fees for chat-based scheduling.
• Handoff – $45 per user per month for managing meeting handoffs.

Concierge, Distro, Chat, and Handoff plans also have platform fees ranging from $225 to $1,500 per month.

4. RevenueHero

Source: RevenueHero.io

RevenueHero helps qualify leads and target the right accounts more efficiently. It automates lead scoring and meeting scheduling, helping sales teams connect with decision-makers quickly. CRM integration also keeps all data in one place for easy tracking.

Some businesses find the platform less flexible for custom workflows. While the automation is helpful, adjusting settings for specific use cases can take extra effort.

Key Features

• Automated lead scoring – Prioritizes high-value leads.
• Real-time meeting scheduling – Helps sales teams engage decision-makers faster.
• CRM integration – Keeps tracking and insights in one place.

Pricing Plans

• Lite – $15 per user per month for basic features.
• Outbound Essentials – $25 per user per month for meeting handoffs and CRM admin work.
• Inbound Essentials – $35 per user per month for advanced lead qualification.
• Inbound Enterprise – $45 per user per month for inbound conversions across channels.

5. Distribution Engine

Source: NC-squared.com

Distribution Engine helps businesses route leads fairly within Salesforce. It assigns leads based on custom rules, ensuring sales reps get balanced opportunities. The tool integrates directly with Salesforce, keeping workflows smooth and organized.

However, it may not work for teams outside the Salesforce ecosystem. Some users also say configuring complex distribution rules can be time-consuming.

Key Features

• Customizable lead distribution – Assigns leads based on set rules.
• Performance tracking – Monitors team efficiency and workload.
• Salesforce integration – Keeps workflows seamless.

Pricing Plans

• Starter – $20 per user per month for basic lead distribution.
• Advanced – $35 per user per month with enhanced routing features.
• Unlimited – $55 per user per month for full access to all features.

6. Terminus

Source: Terminus.com

Terminus helps businesses run ABM campaigns by combining advertising, email, and web personalization. It allows teams to target high-value accounts and customize messaging across multiple channels. The platform also provides analytics to track engagement and improve strategy.

While Terminus offers many features, its reporting tools can feel limited, and some users find optimizing ad performance takes extra effort.

Key Features

• Account-based advertising – Targets high-value accounts with personalized ads.
• Web personalization – Creates tailored experiences for website visitors.
• Campaign analytics – Tracks performance and helps improve strategies.

Pricing Plans

Custom pricing based on your business needs.

7. Demandbase

Source: Demandbase.com

Demandbase helps B2B teams run ABM campaigns using AI-powered tools for targeting and engagement. It tracks intent data to identify accounts ready to buy and personalizes content to match their needs. Sales teams can also access insights to improve outreach.

Some users say navigating the platform takes time, and integrating Demandbase with existing systems can require extra setup.

Key Features

• Intent data analysis – Identifies accounts with high purchase intent.
• Content personalization – Adjusts messaging based on account needs.
• Sales intelligence – Provides insights to improve engagement and conversions.

Pricing Plan

Pricing varies based on company size and needs.

8. 6sense

Source: 6sense.com

6sense helps businesses identify and engage in-market accounts using predictive intelligence. It analyzes data to find high-potential accounts and provides insights into their buying journey. Teams can use this information to create personalized strategies and connect through multiple channels.

However, 6sense does not offer transparent pricing, and some users find that setting up predictive models takes time and fine-tuning.

Key Features

• Predictive analytics – Identifies accounts with high potential.
• Journey insights – Tracks account behavior across the sales funnel.
• Multi-channel engagement – Connects with accounts through various platforms.

Pricing Plan

Tailored pricing based on business needs. No public pricing plans are available.

Common Challenges in ABM and How to Overcome Them

To make ABM implementation easier, here are common roadblocks and simple solutions to overcome them.

Lack of Alignment Between Sales and Marketing Teams

When sales and marketing teams work separately, miscommunication happens, and deals slip away. Without a clear strategy, nurturing leads becomes difficult.

To fix this, both teams need to align on goals, share insights, and collaborate often.

Using the same CRM and data tools keeps everyone on the same page. It improves coordination and helps sales teams close more deals.

Identifying and Prioritizing the Right Accounts

Many businesses struggle to target the right accounts. Chasing low-value leads wastes time and resources while high-value prospects slip away.

You can fix this by using data analytics to find accounts with strong revenue potential and a good fit for your goals.

Keep refining your target list to stay focused on the accounts that matter most.

Personalization at Scale

Personalization is essential for ABM, but scaling it isn’t easy.

LeadAngel automates outreach, tailoring content for each account. This keeps messaging personal, saves time, and ensures quick follow-ups.

Insufficient Data and Insights

ABM needs strong data to work. Without it, tracking progress and adjusting strategies gets tough.

Use tools with real-time, accurate data. Keep data clean and updated to improve targeting, tracking, and performance.

Low Engagement From Target Accounts

Some accounts won’t respond, even with the right targeting. This can be frustrating and make ABM success harder to measure.

Try different content formats like videos, case studies, webinars, and emails. Reach out through multiple channels, including social media, email, and direct mail.

Test new approaches, track what works, and adjust to keep engagement high.

Managing a Large Number of Accounts

Managing high-value accounts gets harder as ABM grows. Without the right system, leads get lost.

Use automation for lead routing, follow-ups, and tracking to stay organized. This keeps every account moving while your sales team focuses on high-priority deals.

Demonstrating ROI From ABM

Proving ABM’s value can be tough without clear metrics. Set KPIs early, such as account engagement, lead conversions, and revenue growth.

Track these metrics to measure success, show results, and refine your ABM strategy.

Steps to Implement Account-Based Marketing

Implementing ABM requires a structured approach that aligns with your business objectives and resources.

Follow these steps for a smooth and effective process:

Step 1: Identify High-Value Accounts

Start by selecting accounts that show high growth potential.

Use LeadAngel’s CRM integration and data analytics to identify these key accounts, ensuring that every account you target is worth the investment.

Step 2: Conduct Research and Gather Insights

Once you’ve identified your target accounts, collect detailed information about them. This includes:

• Decision-makers and key stakeholders.
• Pain points and business challenges.
• Industry trends and competitive landscape. This information helps in crafting campaigns that speak directly to their needs.

Step 3: Align Sales and Marketing Teams

For ABM to succeed, sales and marketing must work together. Both teams should:

• Define shared goals and metrics.
• Collaborate on messaging and outreach strategies.
• Share updates and feedback regularly to maintain alignment. A strong partnership between these teams ensures consistent communication and more effective campaigns.

Using shared platforms like LeadAngel ensures both teams work with the same data.

Step 4: Develop Tailored Campaigns

Craft personalized campaigns for each account or account group. Use the insights gathered to create content and messaging that directly addresses their needs. Examples include:

• Personalized emails and LinkedIn outreach.
• Custom presentations and case studies.
• Industry-specific blog posts or whitepapers.

Step 5: Execute Campaigns Across Multiple Channels

To reach your target accounts, engage them through multiple channels. These can include:

• Email marketing.
• Social media platforms like LinkedIn.
• Paid ads targeted to specific companies.
• Personalized events or webinars.

LeadAngel’s multi-channel routing can ensure timely follow-ups via email or calls.

Step 6: Monitor and Optimize Performance

Track the results of your campaigns to see what’s working.

Metrics like engagement rates, account activity, and closed deals can indicate success. Use this data to refine your approach and adjust strategies for better outcomes.

Turn Your ABM Strategy Into Results With LeadAngel

Account-based marketing offers B2B businesses a way to engage directly with high-value accounts, strengthening relationships and driving long-term success. 

However, to succeed, businesses need more than just a marketing strategy—they need the right tools.

LeadAngel simplifies ABM by providing essential features like lead-to-account matching, advanced lead routing, and actionable real-time analytics. 

These tools help businesses focus on the most promising accounts, reduce manual work, and improve overall efficiency.

Ready to optimize your ABM strategy? Sign up for free or book a demo with LeadAngel today to see how it can transform your account-based marketing efforts and help your business succeed.

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