8 Best Account-Based Marketing Software for Your Business

The success of B2B marketing relies on targeting and engaging high-value clients. Account-based marketing (ABM) offers a focused approach, connecting with decision-makers, driving results, and creating lasting relationships.

Unlike traditional methods, ABM prioritizes quality over quantity by allocating resources to accounts with the most growth potential.

By utilizing account-based marketing tools like LeadAngel, businesses streamline ABM strategies, improve team collaboration, and maximize their efforts.

This article outlines how ABM works, its benefits, and how to successfully implement it.

What Is Account-Based Marketing?

ABM is a focused strategy designed to engage high-value accounts rather than targeting broader markets.

It involves creating customized campaigns for individual accounts, aligning with their unique needs and goals. This focused method helps businesses build stronger relationships and achieve better outcomes.

In ABM, the sales team and marketing team work closely to identify key accounts and create strategies to engage them effectively. This collaboration ensures consistent messaging and better use of resources.

The key elements of ABM are focusing on high-value accounts, collaborating closely between the sales and marketing teams, and personalizing outreach to align with each account’s individual needs.

ABM is especially useful for B2B companies looking to connect with decision-makers in larger organizations. It allows businesses to allocate resources wisely, leading to stronger engagement and measurable growth.

Benefits of Account-Based Marketing for B2B Companies

Account-based marketing (ABM) offers several advantages for B2B businesses.

Focusing on high-value accounts helps companies achieve better results and build stronger relationships with key clients.

Delivers Better ROI

Unlike broader methods such as inbound marketing, ABM campaigns typically result in higher conversion rates because they concentrate on high-value accounts.

With LeadAngel, you can optimize your ABM efforts and direct your resources to areas that will have the greatest impact

Aligns Sales and Marketing Teams

ABM encourages collaboration between sales and marketing. Both teams work together to identify key accounts, create personalized strategies, and close deals more effectively.

This alignment strengthens the sales process by maintaining consistent communication and aligning goals.

Builds Stronger Client Relationships

Personalized approaches address the specific needs of each account, creating trust and strengthening partnerships.

This focused strategy positions businesses as reliable partners who understand their clients’ challenges.

Optimizes Resource Use

Focusing on accounts with the most potential reduces wasted efforts. ABM ensures that time, budget, and energy go toward strategies that yield the best results.

Provides Better Insights

ABM gathers data to help businesses understand accounts better, monitor campaign performance, and adjust strategies.

This clear view of what works helps businesses make smarter decisions and achieve better outcomes.

Improves the Customer Experience

By personalizing outreach and solving specific challenges, ABM makes customers feel valued.

This attention to detail enhances their experience with your brand and fosters loyalty.

8 Account-Based Marketing Software Solutions

When checking out ABM software options, you should focus on several factors, such as features, pricing, and integration with other platforms. Check out the best ABM tools available:

1. LeadAngel

LeadAngel is comprehensive lead management software with advanced tools like Lead-to-Account Matching and Advanced Lead Routing.

These features help teams target the right accounts with precision and speed, improving ABM effectiveness.

With seamless integration into CRMs like Salesforce and HubSpot, LeadAngel simplifies your ABM campaigns from start to finish.

Key Features:

• Lead-to-account matching: Links leads to accounts with high accuracy, reducing errors.
• Calendar scheduling: Simplifies the booking process and sends automated reminders to keep follow-ups on track.
• Advanced lead routing: Assigns leads according to custom business rules like location or product interest.
• On-the-spot handoffs: Facilitates immediate lead transfers for quick follow-up.
• Offline scheduling: Lets users schedule meetings even without an internet connection.
• Data deduplication: Removes duplicate records to maintain clean, accurate databases.
• Reporting and analytics: Delivers actionable insights into lead performance and sales outcomes.
• CRM integration: Works smoothly with Salesforce, HubSpot, and other platforms for seamless workflows.

Pricing Plans:

• Lite Plan: $99 per company per month, with the first six months free. Best for businesses with up to 150,000 lead and account records.
  Enterprise Plan: Custom pricing for businesses requiring unlimited records and advanced features.

Sign up for free or book a demo with LeadAngel today.

2. LeanData

Source: LeanData.com

LeanData focuses on lead routing and account matching to help sales and marketing teams work more effectively. It optimizes workflows to improve alignment and accelerate decision-making.

Key Features:

• Automated lead routing to connect sales reps with the right prospects.
• Advanced account matching to clean CRM data and ensure accuracy.
• Real-time analytics for tracking campaign and routing performance.

Pricing Plans:

• Standard: $39 per user per month for essential features.
• Advanced: $49 per user per month with enhanced routing options.
• Premium: $59 per user per month with advanced analytics.

3. ChiliPiper

Source: ChiliPiper.com

ChiliPiper simplifies lead scheduling and routing, helping businesses manage high-value accounts with speed and precision.

Key Features:

• Instant meeting scheduling directly from lead forms.
• Intelligent routing ensures the right sales rep gets the lead.
• Analytics for tracking lead engagement and meeting conversions.

Pricing Plans:

• ChiliCal Teams: $22.5 per user per month for basic scheduling features.
• Concierge: $45 per user per month with advanced routing tools.
• Distro: $45 per user per month for lead distribution and tracking.
• Chat: $45 per user per month plus platform fees for scheduling from chat and live visitor engagement.
• Handoff: $45 per user per month for seamless meeting scheduling and handoff management.

The Concierge, Distro, Chat, and Handoff plans also have a platform fee that varies between $225 and $1,500 per month.

4. RevenueHero

Source: RevenueHero.io

RevenueHero streamlines lead qualification and account targeting with tools designed to enhance ABM strategies.

Key Features:

• Automated lead scoring for prioritization.
• Real-time meeting scheduling to engage decision-makers faster.
• Integration with CRMs for unified tracking and insights.

Pricing Plans:

• Lite: $15 per user per month for entry-level features.
• Outbound Essentials: $25 per user per month for meeting handoffs and CRM admin work.
• Inbound Essentials: $35 per user per month for advanced lead qualification.
• Inbound Enterprise: $45 per user per month tailored for inbound conversions across channels.

5. Distribution Engine

Source: nc-squared.com

Distribution Engine specializes in Salesforce-native lead routing to ensure fair and efficient lead distribution among sales reps.

Key Features:

• Customizable rules for lead distribution based on specific criteria.
• Performance tracking to monitor team efficiency.
• Tight integration with Salesforce for smooth workflows.

Pricing Plans:

• Standard: $45 per user per month for comprehensive distribution features.
• Premier Support: Additional cost for enhanced support and consulting.

6. Terminus

Source: Terminus.com

Terminus is a robust account-based marketing platform that helps businesses effectively target and engage high-value accounts.

It combines advertising, email campaigns, and web personalization to deliver a unified ABM approach.

Key Features:

• Account-based advertising to target high-value accounts.
• Web personalization to create tailored user experiences.
• Campaign analytics to track performance and improve strategies.

Pricing Plans:

Terminus offers custom pricing based on specific business needs and doesn’t have transparent pricing plans.

7. Demandbase

Source: Demandbase.com

Demandbase offers a comprehensive ABM platform powered by AI to enhance targeting, engagement, and campaign effectiveness.

Key Features:

• Intent data analysis to identify accounts with high purchase intent.
• Content personalization to align messaging with account needs.
• Sales intelligence for actionable insights into account engagement.

Pricing Plans:

Demandbase offers custom pricing based on the size of your organization.

8. 6sense

Source: 6sense.com

6sense is a predictive intelligence platform that helps businesses uncover accounts in-market and engage them with personalized strategies.

Key Features:

• Predictive analytics to identify high-potential accounts.
• Journey insights to track and analyze account behavior across the sales funnel.
• Multi-channel engagement to connect with accounts through various platforms.

Pricing Plans:

6sense offers custom pricing based on specific business needs.

Common Challenges in ABM and How to Overcome Them

While account-based marketing can be effective, it also comes with its challenges.

To help you overcome these obstacles and ensure a smoother implementation, here are some common challenges and practical solutions:

Lack of Alignment Between Sales and Marketing Teams

When sales and marketing teams work in silos, it leads to miscommunication and missed opportunities. Without a unified strategy, it becomes challenging to nurture leads and close deals.

To overcome this, both teams need to align on goals, share insights, and collaborate frequently.

Using the same CRM and data tools ensures everyone has access to the same information, improving coordination and boosting results.

Identifying and Prioritizing the Right Accounts

Many businesses struggle with targeting the right accounts. Focusing on low-value leads can lead to wasted resources and missed opportunities with high-value prospects.

To tackle this challenge, leverage data analytics to identify high-potential accounts based on revenue potential, fit, and alignment with your objectives.

Continually assess and refine your target list to stay focused on the accounts that matter most.

Personalization at Scale

Personalization is key to ABM, but scaling it can be a challenge.

LeadAngel’s automation features help maintain personalized outreach by automatically customizing content for each account, reducing the burden on your team and ensuring timely communication.

Insufficient Data and Insights

ABM campaigns require strong data to make informed decisions, but without quality data, it’s difficult to measure success or adjust strategies.

To address this, invest in tools that provide real-time, accurate data. Regularly clean and update your data to ensure it’s always current and reliable, allowing for better targeting, tracking, and performance evaluation.

Low Engagement From Target Accounts

Even after careful targeting, some accounts may not engage as expected. This can be discouraging and make it hard to assess the effectiveness of your ABM efforts.

Increase engagement by diversifying your content approach. Utilize various formats, such as videos, case studies, webinars, and emails, and reach out across multiple channels like social media, email, and direct mail.

Test and optimize different approaches to see what resonates best with your target accounts.

Managing a Large Number of Accounts

As your ABM strategy scales, managing a large number of high-value accounts can become overwhelming. Without an efficient system in place, leads may slip through the cracks.

To simplify management, use automation for tasks like lead routing, follow-ups, and tracking.

This ensures that no account is overlooked and that your sales team can focus on high-priority accounts while the system handles the routine tasks.

Demonstrating ROI From ABM

Proving the success of an ABM campaign can be difficult without clear metrics. Without measurable results, it’s hard to justify continued investment in ABM efforts.

To track and prove ROI, define clear KPIs from the start, such as account engagement, lead conversions, and revenue growth.

Use these metrics to measure the impact of your campaigns and refine your strategies for even better results.

Steps to Implement Account-Based Marketing

Implementing ABM requires a structured approach that aligns with your business objectives and resources.

Follow these key steps to ensure a smooth and effective ABM process:

Step 1: Identify High-Value Accounts

Start by selecting accounts that show high growth potential.

Use LeadAngel’s CRM integration and data analytics to identify these key accounts, ensuring that every account you target is worth the investment.

Step 2: Conduct Research and Gather Insights

Once you’ve identified your target accounts, collect detailed information about them. This includes:

• Decision-makers and key stakeholders.
• Pain points and business challenges.
• Industry trends and competitive landscape. This information helps in crafting campaigns that speak directly to their needs.

Step 3: Align Sales and Marketing Teams

For ABM to succeed, sales and marketing must work together. Both teams should:

• Define shared goals and metrics.
• Collaborate on messaging and outreach strategies.
• Share updates and feedback regularly to maintain alignment. A strong partnership between these teams ensures consistent communication and more effective campaigns.

Using shared platforms like LeadAngel ensures both teams work with the same data.

Step 4: Develop Tailored Campaigns

Craft personalized campaigns for each account or account group. Use the insights gathered to create content and messaging that directly addresses their needs. Examples include:

• Personalized emails and LinkedIn outreach.
• Custom presentations and case studies.
• Industry-specific blog posts or whitepapers.

Step 5: Execute Campaigns Across Multiple Channels

To reach your target accounts, engage them through multiple channels. These can include:

• Email marketing.
• Social media platforms like LinkedIn.
• Paid ads targeted to specific companies.
• Personalized events or webinars.

LeadAngel’s multi-channel routing can ensure timely follow-ups via email or calls.

Step 6: Monitor and Optimize Performance

Track the results of your campaigns to see what’s working.

Metrics like engagement rates, account activity, and closed deals can indicate success. Use this data to refine your approach and adjust strategies for better outcomes.

Turn Your ABM Strategy Into Results With LeadAngel

Account-based marketing offers B2B businesses a way to engage directly with high-value accounts, strengthening relationships and driving long-term success. 

However, to succeed, businesses need more than just a marketing strategy—they need the right tools.

LeadAngel simplifies ABM by providing essential features like lead-to-account matching, advanced lead routing, and actionable real-time analytics. 

These tools help businesses focus on the most promising accounts, reduce manual work, and improve overall efficiency.

Ready to optimize your ABM strategy? Sign up for free or book a demo with LeadAngel today to see how it can transform your marketing efforts and help your business succeed.

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