HubSpot reports that 67% of brands use account-based marketing strategies today, and that’s for a series of good reasons. Strategically designed Account-Based Marketing (ABM) provides limitless powerful possibilities for success. This is a process that allows you to synchronize your marketing and marketing teams much more powerfully than before. The marketplace is always evolving. New […]
Effective lead routing isn’t just a process—it’s the heartbeat of sales success. In Salesforce, it’s about swiftly connecting the right sales reps to the right leads using predefined rules. When done right, leads are promptly addressed, skyrocketing your conversion potential. But what if a high-value lead gets overlooked or ends up being chased by multiple […]
Obtaining valuable leads and converting them into clients is the lifeblood of every business. Lead mismanagement can have devastating effects on your company. Lack of nurturing and communication are two of the main reasons for the lead conversion. Mistakenly placing two agents on the same prospect of a company’s account is a silent killer and […]