Imagine reaching out to a lead, only to realize they’re already a client. Awkward, right? Or worse—missing a decision-maker because their lead wasn’t connected to the right account. As technology improves, sales and marketing become more sophisticated and processes become more complex. The infrastructure that underpins the modern sales department is made up of an […]
Your customer relationship management (CRM) system is the most important tool in your arsenal for managing potential and current customer relationships. As great as your CRM is, it does present certain obstacles that can make your system less effective. One of these is the risk of having duplicate leads in your CRM system. Let’s take a look […]