Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly, a loss of revenue. B2B lead management is also referred to as customer acquisition management and is […]
What is lead distribution in sales? “Lead distribution is the process of automating the delivery of digital leads to lead buyers, salespeople, or third-party software solutions. When it comes to sales, lead distribution is a highly underrated process, although its benefits are numerous.” This method can reduce the turnaround time, increase transparency, improve lead quality, […]