Fresh, valid, and clean data is the lifeline of B2B marketing, including direct mail or email marketing. It determines your company’s ROI and success, especially for large blue-chip companies. These companies experience many changes: employees leave or get promoted to higher offices, while some move to other departments. The companies may also change premises and […]
Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list, this process is more efficient when automated. But you may need more complex systems depending […]
The business world continues to change rapidly, and you have to keep up with the pace or buckle under fierce competition on the market. But you can remain profitable if you invest in revenue operations to align marketing, sales, and customer success with the needs of your business. Revenue operations help you to understand if […]
Whether you are looking to maintain the size of your business or scale and grow, it all starts with the ability to acquire and retain leads. Few things can spell disaster for your sales team like multiple representatives working on the same account. Duplicate leads are not only ineffective but can destroy your company. Let’s […]