Not all L2A matching is made equal. Almost every other marketing or sales automation company claims to be doing lead-to-account matching, but are they enough to help you achieve your business goals? The lead matching needs to be looked upon from different perspectives, and depending on your specific need the weightage of these may change. Match […]
As technology improves, sales and marketing become more sophisticated and processes become more complex. The infrastructure that underpins the modern sales department is made up of an increasingly complicated network of software, much of which didn’t even exist ten or twenty years ago, all of which contribute to precise, targeted, and highly effective marketing. A […]