I have spent most of my professional life in marketing operations. It has been a rewarding and exciting journey. I have worked with many startups as well as quite a few large enterprises. I have implemented and operated marketing automation tools such as Eloqua and Marketo in many companies. Indeed I was involved in designing […]
In an era where most of the activities have moved digital, marketing is becoming increasingly complex. Today, most businesses are tracking down potential leads rather than simply putting up a general advert and waiting. Lead tracking forms the core of digital marketing today- it allows you to lure potential clients to your business and eventually […]