According to HubSpot, generating leads or developing an effective B2B Lead Management Strategy was once again the number one challenge for B2B marketers in 2020. That’s not surprising. After all, leads are to your marketing strategy what gasoline is to your car—cut off the supply, and the engine will stop—cold. As Crazy Egg correctly […]
“” Managing B2B leads isn’t easy, but it matters more than ever. Sales cycles are getting longer and competition keeps heating up. It’s not hard to collect leads, but turning them into real opportunities takes a clear plan. A good lead management process helps sales teams focus on the leads that actually matter and gives […]
Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly, a loss of revenue. B2B lead management is also referred to as customer acquisition management and is […]