According to HubSpot, generating leads or developing an effective B2B Lead Management Strategy was once again the number one challenge for B2B marketers in 2020. That’s not surprising. After all, leads are to your marketing strategy what gasoline is to your car—cut off the supply, and the engine will stop—cold. As Crazy Egg correctly […]
Business-to-Business (B2B) marketing can be quite challenging because it is harder to personalize communications with a business than it is the case for an individual customer. When selling to other firms, you need to take a unique approach to lead generation. Companies don’t make purchases the way individuals do. They come with more hoops to […]
Lead management concerned inefficiencies are one of the most costly mistakes a B2B firm could make. The consequences of poor lead management translate into low conversion rates, a negative impact on a firm’s reputation in the marketplace, and most importantly, a loss of revenue. B2B lead management is also referred to as customer acquisition management and is […]