Author: Simran Makhija

Simran is a go-to-market and sales strategy professional with 5.5+ years of experience helping B2B SaaS companies align their sales and marketing operations for predictable revenue growth. She has worked hands-on with CRM workflows, territory planning, lead routing, and funnel optimization across CRM environments. She focuses on making GTM strategy and sales operations concepts accessible and actionable for revenue leaders, Sales Ops teams, and anyone building a high-performance sales engine.