The key to a successful business is, unquestionably, getting leads. Now, I hope I don’t have to explain to you the benefits of getting your own leads. All organizations, from the smallest businesses to the biggest corporations, face their own set of challenges.
But, what makes successful companies standing out as compared to others, is their ability to keep up with the latest trends and industry demands while using the best technology to make every part of their business easier, and that’s why Lead to Account Matching Software with the respective account are become more important for sales & marketing team in every organization to simplify lead management.
What exactly is lead to account matching process?
“Lead to account matching is a process of taking each lead and identifying which account it should be a part of in order to use that data for analytic purposes, routing, and more.”
The process can be performed manually. Let’s say you want to know “how to match my account with some specific leads” without using any tools whatsoever. The process would require your email domain and use a simple match.
What makes L2A matching essential?
You’ve come across terms such as account matching or lead matching on numerous occasions, but maybe you’re not so sure why the L2A data matching process so important and what are the challenges, sales & marketing teams are facing without proper data matching tool?
Leads can be assigned to the wrong resource.
The possibility of many leads doesn’t get scored or nurtured properly.
Manual data matching & management can affect sales productivity.
High possibility of losing the quality lead in bulk data.
Unable to measure each and every sales activity in the manual process.
Regardless of the business you have, lead generation is the primary goal and one of the key marketing functions. It is equally important to qualify and route these leads. You simply cannot afford to lose valuable leads or potential buyers just because of lacking an efficient lead management system. For a highly efficient sales organization, a properly and timely routed lead is gold. For B2B sales organization, a lot of lead routing depends on matching the lead against a correct account. Matching company lists against the lead doesn’t have to be a complicated task when proper software is used.
Then, why do I need data matching software?
One of the most frequently asked questions is why to use data matching software, if the process can be executed manually. Well, it’s not the same. Doing this L2A data matching process manually would slow down the lead processes and sales. The entire process is time-consuming, and it’s not practical. By the time you finish matching all leads to accounts, something has changed, and the entire marketing strategy suffers. On the other hand, software features the latest data-matching algorithm to make lead to account matching precise, fast, and easy for maximum results.
How LeadAngel’s L2A matching software can help?.
How L2A data matching tool works?
Company Suffix: Ignore common company suffix such as Inc, Corp, LLC.
Web Domain: A record with missing company name, but a valid business domain is matched.
Special Characters: “&” is same as “AND”. Ignore comma and other special characters.
Popular Names: Alphabet Inc, and Google are the same while matching.
Acronyms: IBM is same as “International Business Machine” and same as “I.B.M”.
Geo Sensitivity: In case of multiple matches, geographical proximity is given preference.
4 advantages, companies can get with data matching
(1) Improves customer experience
When using these tools you don’t have to deal with the prospecting calls, those are the thing of history now. Instead, the software makes it easier to find a proper match for every lead and account with a few clicks only.
(2) Hassle-free process
Nothing ruins customers’ or prospects’ experience as receiving multiple calls from the same business or company. That usually happens when team members call someone without realizing their colleague has already done it. Account mapping and lead matching platforms allow you to avoid this hassle and make sure the entire process goes smoothly which, ultimately, improves customer experience. A positive experience is important for client retention and higher sales.
(3) Enhanced CRM experience
Customer-relationship management (CRM) is crucial for business success, but traditional methods are highly ineffective. The bigger problem is that the average CRM is tainted with faulty, missing, or incorrect data. What’s even worse is that the quality of your data keeps deteriorating.
That’s where lead to account matching steps in! As a crucial component of account-based marketing, it’s a major contribution to the salesforce by allowing you to tidy up and optimize the CRM and marketing automation system. Lead to account matching process in CRM improves the quality of your data, which is the most important thing.
Any salesforce user can try the complete version of LeadAngel free lead to account matching software from Salesforce AppExchange.
(4) Easy lead management
A common mistake that businesses of all size make is that they emphasize the importance of getting leads only, but they don’t think about what to do with them later on. That’s a major mistake. There’s no benefit of leads you found if you’re not sure what to do with them now. When they’ve not nurtured properly, leads become useless.
That means your entire marketing strategy which was navigated toward lead generation has been ruined too because at the end of the day those leads weren’t used properly. With this software, it’s easy to nurture, route, and manage leads properly. As a result, you get the maximum out of your marketing campaign.
Bottom line
Lead to account matching proves to be a wonderful practice that offers a number of benefits. It’s a vital point of account-based marketing. This strategy allows companies to manage and use their leads properly, improve the prospect’s experience, and finalize some marketing-related processes faster than ever. Of course, in order to obtain all the above-mentioned benefits, it’s necessary to get the right software and work with the right agency. Always go for tools that provide various features that you can use to make this process easier for yourself and the marketing or sales team in your company.