Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging high-value accounts with personalized content, offers, and campaigns. By honing in on the most lucrative prospects, ABM enables businesses to optimize their marketing efforts and drive significant results. An integral component of ABM is lead routing – the process of […]
HubSpot reports that 67% of brands use account-based marketing strategies today, and that’s for a series of good reasons. Strategically designed Account-Based Marketing (ABM) provides limitless powerful possibilities for success. This is a process that allows you to synchronize your marketing and marketing teams much more powerfully than before. The marketplace is always evolving. New […]
Lead routing is the process of distributing incoming leads among sales representatives. Although you can make the process as easy as creating an alphabetical list of your sales team and assigning them leads to whoever is next on the list, this process is more efficient when automated. But you may need more complex systems depending […]
Whether you are looking to maintain the size of your business or scale and grow, it all starts with the ability to acquire and retain leads. Few things can spell disaster for your sales team like multiple representatives working on the same account. Duplicate leads are not only ineffective but can destroy your company. Let’s […]
In the wake of the coronavirus outbreak and the global mandate for everyone to work from home, the business world has been turned on its head. Working from home and staying indoors means no commute, no office, and a lot more time to yourself and/or with the family. Professionals from coast to coast are having […]