Auto Conversion of leads into contacts is a priority for any strategic business-to-business marketing team. Unfortunately, marketers who rely on manual conversions of leads face a lot of challenges. In fact, only a very small percentage of the traffic ends up converting. Conversion calls for optimization of webpages and content, consistent engagement with your consumers to avoid interruption by competitors, and more
If your business performs manual conversion of leads into contacts, your marketing team can testify that it is indeed a daunting task. The solution is to shift to automation which greatly simplifies that process, improves the outreach rate and results. This post gives you a detailed overview of how the auto conversion of leads into contacts benefits your business.
1. Better Utilization of Resources for the Auto-Conversion
Getting effective leads that qualify can be a tough process, particularly if your target is high-profile prospects. You spend a lot of time in the research process, from scouring sites to contact workers and collecting data from phone calls.
Automating the lead conversion process helps you understand your leads quickly, and you won’t spend a lot of time as you would do manually. Your marketing team has all the insights at hand and can see the most frequented pages by leads, the emails they click on, and the online forms they fill out. Therefore, it is faster for salespeople to build relationships and respond to leads. Thus, your team can use their time to focus on the actions that strictly require human intervention, such as customer service.
It is frustrating when a salesperson has to go through stacks of unqualified leads as they seek to find a prospective client. Not only does that leads to wastage of time but also poor utilization of resources. With the auto conversion of leads into contacts, the sales team gets alert on hot leads, concentrating their efforts to get the best results.
2. Manages Mundane Tasks
If all prospects were to convert at the initial interaction, the marketing would be easier. Unfortunately, it is not the case, and your business requires numerous touchpoints to steer a lead from the interest stage to ready to purchase stage. Automation involves shifting much of these from human to machine.
It enables handling those touchpoints via consistent tactics that ensure the lead does not feel too much pressure from you. They find the content you send being educative and helping them to make better decisions. In the end, they receive consistent but well-distributed reminders such that they contact you whenever they wish to purchase.
Besides, automating the conversion of leads into contacts allows your business to segment prospects. It is a significant step for efficient sales outreach since the separation of contacts into different lists enables you to send more specific content according to their needs.
3. Results to Measure Outcomes
One of the most valuable use cases of automation is to become conversant with the sales cycle. Your team needs to know the time it takes to convert a marketing lead into a client. With an automated process, you can monitor the entire client journey from the initial interaction to the final purchase.
Today, the world is data-driven, and the automated process has some ways of reporting performance. In the end, you get measurable outcomes that help you to predict the future trends in your conversions and know where to improve.
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Businesses realize that without automating the conversion of leads, it is hard to survive the prevailing condition and limiting. LeadAngel understands that you need to make consistent sales that translate to profits after paying all the costs for your business to survive. But you need to more conversions of leads into paying customers. For several years, we have been developing software to help businesses through the process. Request For 15-day- trial and take your business to the next level.