Did you know over 30% of leads don’t get a follow-up after the first contact? For B2B companies, that’s a big missed opportunity.
Managing leads can feel overwhelming with so many moving parts. That’s why choosing the right lead-tracking tool can make all the difference.
Keep reading to explore tools that can make managing leads easier, help your team stay on top of things, and turn more leads into loyal customers.
Common Challenges B2B Companies Face in Lead Management
Here are some challenges B2B companies frequently encounter:
- Lengthy sales cycles – B2B leads require consistent engagement and multiple touchpoints over time. Keeping the momentum going through these extended cycles can be tricky.
- Scattered data – Using spreadsheets or disconnected tools to track leads? That’s a fast track to missing details, duplicating work, or losing leads altogether.
- Shared responsibilities – In B2B, sales often involve collaboration between multiple team members. Without a clear system in place, responsibilities can overlap—or worse, valuable leads might be overlooked.
- Complex decision-making – B2B sales often involves multiple people and steps, making it hard to track conversations and key details. This can quickly turn the lead management process into an overwhelming task.
The right lead management tools help your team stay organized, work smarter, and never miss a lead.
How Lead Tracking Tools Solve These Problems
Lead tracking tools simplify the challenges of B2B sales by giving your team the structure and support they need to manage leads effectively. These tools are built to address common issues like scattered data, missed follow-ups, and complex decision-making processes.
Here’s how they help:
Stay Organized in One System
Lead tracking tools bring all your important information—like contact details, communication history, and activities—into a single platform. No more juggling spreadsheets or hunting for data. Everything is in one place, making it easier for your team to manage and access leads.
Ensure Timely Follow-Ups
Forget missed follow-ups. Automated reminders and task scheduling keep your team on track. Some tools even let you set up automated email sequences, saving time while keeping communication personal and consistent.
Improve Team Collaboration
Lead tracking tools make teamwork seamless. With shared access and real-time updates, everyone knows what’s happening. You can assign tasks, track progress, and ensure no lead is forgotten.
Focus On the Right Leads
These tools rank leads by their likelihood to convert which can help your team focus on the most promising opportunities. Instead of guessing, they can direct their energy where it counts the most.
Gain Actionable Insights
Analytics tools offer a clear picture of lead activity and your team’s performance. You can adjust your approach and make smarter, informed decisions through monitoring the conversion rates and engagement levels.
Best Lead Tracking Tools for B2B Companies
Looking for the right tool to manage your leads? Here are some great options that can help B2B companies stay on top of their leads and make the sales process smoother:
1. HubSpot
Source: Hubspot.com
HubSpot is a CRM that helps businesses handle leads more efficiently. It brings all your lead details into one place, tracks interactions, and provides tools to guide leads through the sales process.
With HubSpot, your team can stay organized and connect easily with potential customers.
It records actions like email opens, form submissions, and website visits, giving you helpful insights into lead behavior.
Key Features
- Pipeline management – Track where leads are in the sales process with clear, visual pipelines.
- Lead activity tracking – Monitor interactions to understand engagement and plan the next steps.
- Follow-up automation – Schedule and send follow-up emails to ensure timely engagement.
- Contact segmentation – Organize leads into targeted groups based on behavior or demographics for personalized outreach.
- Customizable dashboards – Create tailored views to prioritize key data and access it quickly.
Pricing Plans
- Free – Basic CRM features, including contact management, deal tracking, and email scheduling.
- Starter – $20 per user per month, includes sales automation, goals tracking, and sales content analytics.
- Professional – $100 per user per month, offers advanced tools like sequences, forecasting, and custom reporting.
- Enterprise – $150 per user per month, adds predictive lead scoring, recurring revenue tracking, and conversation intelligence.
2. Salesforce
Source: Salesforce.com
Salesforce is a CRM that organizes all your lead details, tracks activities, and supports your entire sales process. It helps you manage leads, schedule follow-ups, and adjust strategies to suit your team’s workflow.
Suitable for businesses handling high lead volumes or complex sales cycles, Salesforce keeps your process streamlined and focused on closing deals.
Key Features
- Lead scoring – Rank leads based on engagement and likelihood to convert, helping sales teams focus on top opportunities.
- Customizable workflows – Adapt lead tracking and management processes to align with your business needs.
- Real-time reporting – Gain valuable insights into lead activity, team performance, and pipeline metrics.
- Automation tools – Reduce manual tasks like data entry and follow-ups with built-in automation features.
- Integration capabilities – Connect seamlessly with marketing tools, email platforms, and third-party applications.
Pricing Plans
- Starter Suite – $25 per user per month, includes basic lead, account, and opportunity management with email integration.
- Pro Suite – $100 per user per month, offers customization, sales forecasting, and enhanced real-time chat.
- Enterprise Suite – $165 per user per month, designed for advanced pipeline management, conversation intelligence, and workflow automation.
- Unlimited Suite – $330 per user per month, adds predictive AI, sales engagement tools, and Premier Success Plan.
- Einstein 1 Sales – $500 per user per month, includes generative AI, unified data management, and advanced revenue intelligence.
3. Pipedrive
Source: Pipedrive.com
Pipedrive is a simple CRM that helps marketing and sales teams manage qualified leads.
With its interface and visual pipeline, you can track leads at every stage of the sales process. Pipedrive helps teams stay on task and concentrate on closing more deals.
With its visual layout, Pipedrive makes sure no lead gets missed. Teams can set priorities, check progress, and work more efficiently without any hassle.
Key Features
- Customizable pipelines – See where every lead with pipelines you can adjust to fit your needs.
- Follow-up reminders – Get automated alerts so you never miss a follow-up.
- Lead insights – View reports on trends, conversions, and team activity to track what’s working.
- Mobile access – Manage leads on the go with a fully functional mobile app.
- Automation tools – Save time by automating repetitive tasks like data entry and follow-up scheduling.
Pricing Plans
- Essential – $24 per user per month, includes basic lead, calendar, and pipeline management.
- Advanced – $49 per user per month, adds email sync, automation, and customizable templates.
- Professional – $69 per user per month, includes AI-powered sales assistant, advanced reporting, and customization options.
- Power – $79 per user per month, designed for larger teams, offering project planning, tracking, and flexible collaboration tools.
- Enterprise – $129 per user per month, includes enhanced security, unlimited customization, and dedicated support.
4. Zoho CRM
Source: Zoho.com/crm/
Zoho CRM is a solution that simplifies lead management for businesses. It stores all your lead details in one spot, tracks activities, and automates follow-ups to ensure every lead gets proper attention.
It works seamlessly with other Zoho tools and fits into your existing processes. Zoho CRM helps your team save time, build stronger connections, and close more deals.
Key Features
- Smart lead scoring – Use Zoho’s AI assistant, Zia, to rank leads based on engagement and their chances of converting.
- Automatic lead assignment – Send leads to the right sales reps with pre-set rules to keep follow-ups on time.
- Real-time reporting – Monitor lead performance and team activity with customizable dashboards and detailed reports.
- Email integration – Track email interactions directly within the platform to stay updated on lead engagement.
- Mobile CRM – Manage leads on the go with Zoho’s fully functional mobile app.
Pricing Plans
- Standard – $20 per user per month, includes basic CRM features and lead scoring.
- Professional – $35 per user per month, offers advanced automation and integration capabilities.
- Enterprise – $50 per user per month, includes AI-powered analytics and multi-user portals.
- Ultimate – $65 per user month, includes advanced customization, detailed insights, and priority support.
Maximize Your CRM’s Potential With LeadAngel’s Smart Lead Tracking
While CRMs like Salesforce, HubSpot, and Zoho are invaluable for managing the sales process, they often lack specialized tools for advanced lead tracking and management. LeadAngel extends its functionality, providing advanced tools to simplify lead management and minimize manual tasks.
- Match leads to accounts accurately – Keep your CRM clean and organized with 99.7% accurate lead-to-account matching, reducing duplicates and ensuring reliable data.
- Route leads intelligently – Assign leads to the right team member instantly based on criteria like location or interests, improving response times and team efficiency.
- Simplify workflows – Create custom processes tailored to your team’s needs for smoother operations and enhanced productivity.
- Automate routine tasks – Save time by automating data deduplication and follow-up scheduling, allowing your team to focus on closing deals.
LeadAngel works seamlessly with your CRM, improving lead management efficiency while helping your team nurture stronger customer relationships.
Ready to optimize your lead management? Sign up for free or book a demo with LeadAngel today!
How to Choose the Best Lead-Tracking Tool for Your Business
To find the right lead-tracking tool for your business, follow these simple steps:
Know Your Team’s Needs
Start by identifying the biggest challenges your team faces with the lead management system. Are missed follow-ups slowing you down? Is your data scattered across multiple tools? Or are you unsure which leads to prioritize?
Knowing your pain points will help you zero in on tools that address those specific issues.
Look for Must-Have Features
A good lead-tracking tool should simplify your process and improve your results. Here are key features to consider:
- Centralized data management – Keep all lead details in one place for easy access.
- Automated tasks – Let tools handle follow-ups, emails, and reminders to free up your time.
- Prioritize leads – Focus on the best leads by ranking them based on interest and engagement.
- Track performance – Use reports to see what’s working and find areas to improve.
- Customization – Pick tools that fit the way your team works, making your process smoother.
Make It Easy to Use
Complicated tools often go unused. Choose one with a straightforward design, simple navigation, and quick setup so your team can get started without any hassle.
Check Integration Options
The tool should work smoothly with the systems your team already uses, like your CRM, email platform, or marketing software. Smooth integration saves time and reduces the hassle of switching between tools.
Think About Your Future Needs
Your current needs are important, but so is scalability. As your business grows, your lead tracking tool should grow with it. Look for options with advanced features, customizable workflows, and multi-user support to handle future demand.
Compare Pricing and Plans
Evaluate what each tool offers at different price points. Some tools include basic features for free, while others may charge more for advanced options. Testing free trials or demos is a smart way to see if the tool provides value for its cost.
Gather Feedback
Talk to your team and consider their input. They’re the ones using the tool daily, so their perspective matters. Additionally, read reviews or case studies to see how other businesses have benefited from the tool.
Test Before You Commit
Most tools offer free trials or personalized demos. Use this opportunity to explore how the tool fits into your workflow and solves your challenges. Check whether it feels intuitive and delivers the promised results.
Boost Your CRM With LeadAngel for Smarter Lead Tracking!
Finding the right lead-tracking tool can be challenging, but it’s not the whole solution. While CRMs like Salesforce and HubSpot handle lead data effectively, LeadAngel enhances these platforms by solving challenges like advanced lead routing, lead-to-account matching, and data cleanup.
LeadAngel complements your CRM by automating repetitive tasks, reducing errors, and ensuring no leads are missed. Its powerful features make your team work more productive and focus on building strong customer relationships.
If you’re ready to optimize your CRM and take your lead management to the next level, sign up for free or book a demo with LeadAngel today!
Contact for “Request a Free Trial” section on the blog pages
See How LeadAngel Can Transform Your Lead Management: Request your Free Trial!
Curious to experience the power of LeadAngel firsthand? We understand!
We're offering a complimentary trial so you can explore LeadAngel's features at your own pace. Once you request a free trial, we'll schedule a personalized onboarding session to ensure you maximize the value of LeadAngel.
Ready to take your lead management strategy to the next level? Request your LeadAngel trial today!
In addition to exploring the platform, we recommend visiting our LeadAngel Help Center for in-depth guidance. Our dedicated customer support team is also available to answer any questions you may have at sales@leadangel.com.
FAQs
To track leads effectively, use a CRM or lead-tracking tool that organizes your data in one system. This makes it easy to monitor interactions, manage tasks, and schedule follow-ups. Automated features like lead scoring and email tracking help you prioritize leads and work more efficiently.
Lead tracking software keeps track of potential customers throughout the sales process. It organizes details like contact info, interaction history, and lead status in one place. It also helps by sending follow-up reminders, spotting top leads, and giving insights to improve sales. This makes managing leads easier for teams and boosts efficiency.
It depends on your goals. If you need to manage leads, HubSpot and Salesforce are great options. For finding prospects, try LinkedIn Sales Navigator or Apollo.io to build connections and grow your pipeline. Pick a tool that works well with your CRM to manage and nurture leads effortlessly.
You can track a lead’s origin by using software that captures source information, such as website forms, ads, or email campaigns. Many lead tracking tools automatically record this data in the contact profile, showing how and where the lead engaged with your business. Analytics tools like Google Analytics or CRMs with UTM tracking can also help identify lead sources, giving you better visibility into your most effective channels.
Choosing the right lead management software starts with identifying your business needs. Look for features like centralized data management, lead scoring, and integration with marketing automation platforms. The software should also provide insights into your marketing channels, helping you track which sales and marketing strategies drive the most engagement and conversions. Testing tools through free trials or demos can help you find the best lead management software for your team.