Due to a lack of lead nurturing, 79% of marketing leads never convert into sales.
Without a clear process, leads pile up. Sales reps struggle with which one to prioritize first, which can eventually cause missed chances to close the deals and grow your business.
But with the right sales lead software, these challenges can be solved.
Ready to turn those missed opportunities into wins? Continue reading.
What to Look for in Sales Lead Software
Choosing the right software starts with knowing what features matter most. Here are the key tools and capabilities to look for:
Lead Routing and Assignment
Make sure leads go to the right sales reps based on location, deal size, or how likely they are to buy. This will help reps respond quickly and focus on leads they are best equipped to handle. A good system saves time and ensures every lead gets the attention it deserves.
Lead Scoring and Prioritization
Not all leads are ready to make a purchase. Good software rates lead based on their actions, like opening emails or visiting your site. This helps your team focus on the leads most likely to become customers, saving time and energy.
Automated Follow-Ups
Manually following up takes time, and you may miss leads, so it is best to choose software that sends emails or reminders automatically. This keeps leads interested and helps your team stay organized without extra work.
CRM Integration
Your software should work well with tools like Salesforce or HubSpot. This will put all your lead information in one place, making it easier to manage and update. When everything is connected, your team can work faster and with fewer mistakes.
Customizable Dashboards and Reports
Dashboards and reports should show how your team is doing at a glance. They help you track progress, spot slow points, and see what’s working. Tools like this make it easier to improve your sales process.
Data Cleanup Tools
Old or duplicate data can slow your team process. Choose software that automatically cleans up your database by fixing mistakes and removing duplicates, keeping your data accurate and easy to use.
These features not only simplify the lead management system but also help your team work faster and close more deals.
Benefits of Using Sales Lead Software
Sales lead software can make a difference in how your team works. Let’s explore four key benefits that can improve your sales process and make life easier for your team:
Save Time and Work Smarter
Sales reps shouldn’t waste time on admin tasks like assigning leads or setting reminders. Sales lead software automates this.
For example, when a lead fills out a web form, the software instantly routes it to the right rep, schedules a follow-up, and updates your CRM. This gives your team more time to focus on selling and closing deals.
Focus on the Right Leads
Sales lead software analyzes lead activity, like website visits or email clicks, and assigns scores. This helps your team prioritize leads that are most likely to convert.
By focusing on engaged prospects, your reps save time, boost conversions, and stay motivated by chasing real opportunities.
Keep Everyone on the Same Page
Sales lead software stores all lead data—emails, calls, and notes—in one place. This ensures everyone, from reps to managers, has full visibility into the pipeline.
When leads move between teams, reps can see the entire history, ensuring smooth transitions and better conversations. Managers can track progress, spot issues, and adjust strategies easily.
Track and Improve Performance
With built-in dashboards and reports, sales lead software shows how your team is performing.
You can see what’s working and fix what’s not. For example, track response times, follow-up rates, or lead conversions to find areas to improve. Better insights lead to better results.
12 Best Software for Sales Leads to Try This 2025
Struggling to keep up with your leads or unsure which tool can turn things around? Let’s explore some top software to consider:
1. LeadAngel
LeadAngel makes managing leads simple and stress-free for B2B sales teams. It’s designed to keep your team organized and guarantee every lead gets the attention it deserves.
Whether you’re handling a high volume of leads or need smarter ways to route them, LeadAngel gives you the tools to stay in control.
LeadAngel simplifies your team’s work by keeping your CRM organized and letting your sales team focus on closing deals.
With flexible features, LeadAngel fits your business needs perfectly. It assigns leads based on location or product interest and provides live dashboards to track progress and performance.
It also works well with platforms like Salesforce, HubSpot, and Dynamics 365 to integrate easily into your current system.
Key Features
- Lead-to-account matching – Links lead to the right accounts with 99.7% accuracy. This clears up duplicates and keeps your data neat and reliable.
- Smart lead assignment – Sends leads to the right sales reps based on location, product interest, or other simple rules. This makes sure leads are handled quickly by the best person for the job.
- Easy meeting scheduling – Helps your team book meetings or demos in seconds. This saves time and keeps communication with leads on track.
- Quick lead handoff – Let team members pass leads to each other instantly. This keeps things moving and makes sure no lead gets forgotten.
- Offline updates – Field reps can manage leads and log updates even without the internet. Once they’re back online, all changes sync automatically.
- Clean up your data – Spots and remove duplicate records to keep your CRM organized and accurate. This avoids mistakes and saves your team time.
- Track progress in real time – Shows how leads are moving and what your team is doing through live dashboards. It’s simple to see what’s working and fix any issues.
- Works with popular tools – Connects easily with Salesforce, HubSpot, and Dynamics 365 platforms. This keeps everything in one place and makes your workflow easier.
Pricing Plans
- Professional Plan – $500 per month, paid annually. Perfect for small to mid-sized teams, this plan includes 100,000 lead and account records, supports up to 10 salespeople, and features lead routing, 2-way lead-to-account matching, and email/portal-based support. Optional add-ons like data deduplication and ScheduleNow for web forms and handoff are available.
- Professional Plus Plan – $2,042 per month, paid annually. Tailored for larger teams, this plan offers 500,000 lead and account records, supports up to 25 salespeople, and provides advanced tools like lead, contact, and opportunity routing, data deduplication, and ScheduleNow for web forms and handoff. It also includes dedicated support, with On-the-Spot Transfer as an optional add-on.
You can use the price calculator to explore customization options.
LeadAngel is all about making lead management straightforward and hassle-free. Ready to see it in action? Sign up for free or book a demo today!
2. LeanData
Source: Leandata.com
LeanData is a tool that helps businesses match leads with the right accounts, organize tasks, and assign leads.
It has simple tools like matching leads to accounts, routing them to the right team members, and tracking progress. This makes it useful for businesses that deal with a large number of leads and complicated sales steps.
Its account-based approach makes sure leads are directed to the right people, improving follow-ups and boosting team efficiency.
However, LeanData’s focus on large-scale operations can be a downside for smaller teams. Its robust features and advanced workflows may feel overwhelming or unnecessary for businesses with simpler processes.
Additionally, its pricing may not fit smaller budgets, making it better suited for enterprises or growing teams with more complex needs.
Key Features
- Lead-to-account matching – Matches leads to the right accounts to help teams stay organized and work with reliable data.
- Customizable lead routing – Sends leads to the right sales reps based on rules like location or team setup, so no opportunities are missed.
- Pipeline insights – Provides clear reports to track how leads are moving through the process and how your team is performing.
- Territory management – Organizes and assigns leads by region, making it easy for sales teams to focus on their areas.
- Account-based routing – Directs leads to the right account owners, helping sales reps follow up faster and build better connections.
Pricing Plans
- Standard Plan – $39 per monthly user, includes basic lead matching and routing features.
- Advanced Plan – $49 per monthly user, offers enhanced routing capabilities and advanced analytics.
- Premium Plan – $59 per monthly user, provides full access to all features, including priority support and custom integrations.
- Enterprise Plan – Custom pricing with tailored packages for large-scale needs.
3. Chili Piper
Source: Chilipiper.com
Chili Piper helps sales teams schedule meetings and assign leads quickly. Customers can book meetings directly through a form or email, saving time and skipping back-and-forth emails.
Its tools support teams in staying connected with leads and managing responses, helping with relationship building and deal management.
With features like round-robin lead assignment, calendar integration, and automated follow-ups, Chili Piper guarantees leads are distributed fairly and meetings are organized.
It also supports team collaboration with tools for smooth handoffs between sales reps, keeping the customer experience consistent.
But, its advanced features and pricing may not be suitable for smaller teams with simple needs.
Integrating Chili Piper with existing CRMs can also require some additional setup effort, making it more suited for growing businesses that prioritize speed and efficiency in lead engagement.
Key Features
- Instant meeting scheduling – Prospects can schedule their own meetings directly from web forms or emails, cutting down on delays and back-and-forth communication.
- Round-robin lead assignment – Automatically assign leads evenly across your team so everyone gets a fair share and leads get quick responses.
- Calendar integration – Syncs with tools like Google Calendar and Outlook, making it easy to book and manage meetings without switching platforms.
- Handoff tools Help team members smoothly transfer leads to the right person, keeping follow-ups consistent and professional.
- Automated reminders – Send timely follow-ups to prospects and sales reps, ensuring no meeting or task is forgotten.
Pricing Plans
ChiliCal Teams – $22.50 per user per month, with features like one-click booking, round-robin assignment, scheduling on behalf of others, co-worker collaboration, branding, and Salesforce integration.
4. RevenueHero
Source: Revenuehero.io
RevenueHero helps businesses close sales faster by focusing on the most important leads and automating tasks like qualifying leads and setting up meetings.
It helps your team work on the leads that matter most, reply faster, and turn more prospects into customers.
Features like real-time lead scoring, instant meeting scheduling, and CRM integration keep your sales pipeline efficient and organized.
While RevenueHero is great for businesses with complex lead pipelines, it might be too advanced or unnecessary for smaller teams with straightforward workflows.
Additionally, some users may find the setup and customization of lead scoring rules a bit time-consuming.
RevenueHero can be useful for businesses looking to improve response times, engage the right prospects, and boost conversion rates while handling complex sales pipelines.
Key Features
- Real-time lead qualification – Quickly identifies which leads are ready to buy so your team can focus on the most valuable prospects.
- Instant meeting scheduling – Let leads book meetings immediately through a simple and fast process, saving time for both sides.
- CRM integration – Works smoothly with CRM tools to keep all your lead data in one place and easy to access.
- Automated workflows – Handles repetitive tasks like lead follow-ups and routing, making lead management easier for your team.
- Customizable lead scoring – Allows businesses to set their own rules for scoring leads based on activity or interest so you can prioritize effectively.
Pricing Plans
- Lite Plan – $15 per user per month, includes basic lead qualification and scheduling features; ideal for small teams starting with automation.
- Inbound Essentials Plan – $35 per user per month, provides advanced tools for real-time lead qualification and inbound lead management.
- Outbound Enterprise Plan – $25 per monthly user, designed for outbound-focused teams, offering robust lead distribution and scheduling capabilities.
5. Distribution Engine
Source: NC-squared.com
Distribution Engine is a lead routing tool designed specifically for Salesforce users. It lets sales teams create simple rules to send leads to the right team members.
Whether it’s taking turns, assigning by location, or matching based on skills, this tool handles lead assignments automatically, saving time and helping teams follow up faster.
With features like load balancing, real-time monitoring, and performance analytics, Distribution Engine keeps your team accountable and ensures fair workload distribution.
Its native Salesforce integration makes it a natural choice for businesses already using Salesforce to manage their leads.
Its exclusive focus on Salesforce users means it’s unsuitable for teams using other CRMs. Additionally, the cost may add up for smaller teams, especially if they need premier support for setup and coaching.
Key Features
- Customizable lead routing – Automatically assigns leads using rules like round-robin, location, or expertise to make sure leads reach the right person.
- Load balancing – Distributes leads fairly across team members, avoiding overload and ensuring equal opportunities.
- Real-time monitoring – Tracks how leads are assigned and how quickly they’re handled, keeping your team accountable.
- Performance analytics – Provides insights into lead flow and team efficiency, helping you spot areas for improvement.
- Native Salesforce integration – Works directly within Salesforce for a seamless workflow and easy setup.
Pricing Plans
- Starter Plan – $20 per user per month, includes lead routing features and analytics.
- Advanced Plan – $35 per user per month, includes segmentation and lead matching.
- Premier Support – $55 per user per month, includes a dedicated customer success manager and auto-archiving.
6. Outreach 
Source: Outreach.io
Outreach is a sales tool that helps businesses connect with potential customers, manage follow-ups, and stay organized.
It lets your team use emails, calls, and social media to reach leads and close deals.
With features like scheduled email campaigns, activity tracking, and outreach across different platforms, Outreach keeps your team focused on the leads that matter most. The platform also uses smart insights to help improve your sales strategy.
While Outreach excels at sales engagement, its broader focus on multiple sales functions may feel overwhelming or less tailored for teams that need a dedicated lead management solution.
The custom pricing might not suit smaller businesses with limited budgets.
Key Features
- Automated email sequences – Automates follow-ups with personalized email campaigns to nurture leads efficiently.
- Engagement tracking – Tracks email opens, link clicks, and other interactions to monitor lead activity.
- Pipeline overview – This gives you a simple view of your sales pipeline so you can prioritize and manage leads better.
- Multi-channel outreach – Connect with prospects through email, phone, or social media for a complete approach.
- Smart insights – Analyze your data and suggest ways to improve your outreach for better results.
Pricing Plans
- Custom pricing based on your business goals and team size.
7. Apollo 
Source: Apollo.io
Apollo is a sales platform that helps teams identify prospects, manage communications, and grow their sales funnel.
Its extensive database of verified contacts and smart search filters make it easy to target the right audience. Apollo also streamlines email campaigns and monitors interactions, making follow-ups easier and more productive.
Apollo is great for businesses with complex sales processes that need advanced tools to stay organized and grow their pipeline.
Apollo’s features might feel overwhelming for smaller teams or those wanting a basic solution. It’s suitable for businesses with complex sales processes that need advanced tools.
Key Features
- Prospect database – Access a large database of verified contacts to identify high-potential leads.
- Email automation – Schedule personalized email marketing campaigns and follow-ups to engage leads effectively.
- Engagement tracking – Monitor lead interactions with emails, calls, and meetings for better insights.
- CRM integration – Seamlessly syncs with popular CRMs like Salesforce and HubSpot to organize lead data.
- Advanced filtering – Use industry, location, and company size filters to target ideal prospects.
Pricing Plans
- Free – 100 monthly credits and basic filters.
- Basic – $59/month, 5,000 monthly credits, and CRM integrations.
- Professional – $99/month, 10,000 monthly credits, and advanced sequences.
- Organization – $149/month (minimum 3 users), 15,000 monthly credits, and custom reports and dashboards.
8. ActiveCampaign
Source: Activecampaign.com
ActiveCampaign helps businesses handle leads, automate tasks, and send custom emails.
It simplifies email marketing and helps teams stay organized, making it easier to build better customer relationships.
With features like lead scoring, CRM integration, and audience segmentation, you can quickly send targeted messages to the right people.
While ActiveCampaign works well for email marketing and outreach, it doesn’t provide full lead management capabilities.
Businesses that need a tool to handle everything from lead assignment to tracking may find it limited.
Smaller teams might also find some of its advanced features unnecessary or hard to use, especially if they only need basic tools.
Key Features
- Email automation – Sends personalized emails to keep leads interested and free up your team’s time.
- Lead scoring – Rates leads based on their activity, so your team knows which ones to focus on.
- CRM syncing – Connects with tools like Salesforce and HubSpot to keep lead data current and easy to manage.
- Dynamic segmentation – Groups leads into specific segments based on their behavior or preferences, making it easier to send targeted and relevant content.
- Analytics and reporting – Provide insights into email campaign performance and lead engagement, helping you improve future strategies with clear data.
Pricing Plans
- Starter – $15 per month, perfect for getting started with personalized marketing campaigns.
- Plus – $49 per month, includes advanced automation and powerful customer insights.
- Pro – $79 per month, unlocks full omnichannel marketing automation.
- Enterprise – $145 per month, designed for running large-scale campaigns with enterprise-level support.
10. LeadSquared
Source: Leadsquared.com
LeadSquared helps businesses track leads, organize their sales process, and connect with customers. It can save time and will let your team focus on building relationships and closing deals.
With tools like lead scoring, automated lead assignment, and workflow automation, LeadSquared helps your team prioritize top leads.
It also tracks marketing performance, showing what’s working and where to improve for better results.
While LeadSquared offers useful features, its custom pricing may not suit every business.
Key Features
- Simple lead capture – Collects leads automatically from web forms, emails, and social media, saving you time.
- Lead scoring made easy – Highlights your most active leads so your team knows who to focus on first.
- Automation that saves time – Handles follow-ups and reminders automatically, reducing manual work for your team.
- Smart lead routing – Assigns qualified leads to the right sales reps based on location or interest, ensuring faster responses.
- Track your campaigns – Monitors how well your marketing efforts perform and helps you measure ROI.
Pricing Plans
- Sales Pro – $25 per user per month, with 50,000 email inclusions and deal pipeline reports.
- Sales Super – $50 per user per month, with everything in PRO, plus audit logs and batch jobs.
11. LeadFuze
Source: Leadfuze.com
LeadFuze helps businesses discover, organize, and reach out to potential customers. Its AI tool, Fuzebot, simplifies lead generation by creating targeted prospect lists automatically.
The platform provides verified contact details like emails, phone numbers, and LinkedIn profiles to ensure accurate outreach. It also integrates with tools like HubSpot and Salesforce to keep your workflows smooth and efficient.
While its automation saves time, the pricing might feel high for smaller teams. It’s suitable for businesses looking to scale their lead generation efforts.
Key Features
- Automated lead search – Finds prospects using filters like industry, job title, and location, so you get targeted leads fast.
- Team collaboration tools – Let your team share and manage lead lists for better coordination and efficiency.
- Verified contact data – Provides accurate emails, phone numbers, and LinkedIn profiles to boost the success of your outreach.
- AI-powered prospecting – Automates tasks like lead discovery and enrichment, saving time for your sales team.
- CRM and tool integration – Works with platforms like HubSpot, Salesforce, and Zapier to streamline your workflow.
Pricing Plans
- Scaling Plan – Starting at $147 per month, includes 500 lead credits, unlimited lists, Fuzebot automation, account and market-based search filters, CSV export, and LinkedIn URL lookups.
- Unlimited Plan – Starting at $397 per month, offers unlimited lead credits (billed annually), Fuzebot automation, account and market-based search filters, de-duplication, CSV export, and LinkedIn URL lookups.
- Custom Plan – Tailored pricing and features designed for large teams or specific needs.
12. LeadsBridge
Source: Leadsbridge.com
LeadsBridge connects your CRM, ad platforms, and marketing tools, keeping everything updated.
It works with systems like Salesforce, HubSpot, Google Ads, and Facebook Ads to keep your data accurate and your campaigns running smoothly.
With features like audience targeting, adding missing lead details, and custom workflows, LeadsBridge can manage your data and improve your ads.
However, LeadsBridge focuses on connecting tools, so it might not be the best option if you need full lead management features.
Key Features
- CRM and ad platform integration – Links CRMs like Salesforce and HubSpot with ad platforms like Google Ads and Facebook Ads, keeping your systems connected for smoother operations.
- Real-time lead syncing – Instantly transfers lead data from platforms like ad campaigns to your CRM, so there are no delays in follow-ups.
- Custom workflows – Lets you set up automation rules to transfer data based on your unique business needs, saving time and reducing manual effort.
- Audience segmentation – Syncs specific audience groups from your CRM to ad platforms for precise retargeting and better ad performance.
- Lead enrichment – Automatically fills in missing lead details like contact information or demographic data to improve your targeting and outreach.
Pricing Plans
- Free Plan – 50 leads per month and real-time sync.
- Starter Plan – $29 per month, includes 1 integration, and supports 2,000 leads.
- Pro Plan – $99 per month, offers 15 integrations and 300,000 leads.
- Business Plan – $249 per month, allows 40 integrations and custom lead volumes.
Want Better Results? Try LeadAngel Today!
Managing sales leads doesn’t have to be overwhelming. The right software can save time, keep your team organized, and turn more leads into customers.
Tools like LeadAngel combine smarter lead routing, seamless follow-ups, and better data management, giving your team everything they need to close deals faster.
Ready to simplify your sales process? Sign up for free or book a demo with LeadAngel today!
Contact for “Request a Free Trial” section on the blog pages
See How LeadAngel Can Transform Your Lead Management: Request your Free Trial!
Curious to experience the power of LeadAngel firsthand? We understand!
We're offering a complimentary trial so you can explore LeadAngel's features at your own pace. Once you request a free trial, we'll schedule a personalized onboarding session to ensure you maximize the value of LeadAngel.
Ready to take your lead management strategy to the next level? Request your LeadAngel trial today!
In addition to exploring the platform, we recommend visiting our LeadAngel Help Center for in-depth guidance. Our dedicated customer support team is also available to answer any questions you may have at sales@leadangel.com.
FAQs
LeadAngel is a great tool for managing sales leads, especially for B2B teams. It simplifies the sales process with features like automatic lead assignment, matching leads to the right accounts, and cleaning up data. Other options include Salesforce Sales Cloud for full CRM features or HubSpot Sales Hub for easy lead tracking and use.
The best lead-generation software should help businesses attract and organize potential leads. LeadAngel, for example, supports lead generation and ensures these leads are routed and tracked efficiently. Other tools like Apollo.io and HubSpot focus on capturing and qualifying leads, but LeadAngel adds value by streamlining the process post-capture.
LeadAngel helps businesses handle leads by connecting them to the right accounts and assigning them to the right sales reps. Tools like LinkedIn Sales Navigator or Apollo.io are great for finding leads, but combining them with LeadAngel makes managing and organizing those leads simple and efficient.
Lead tracking becomes effortless with LeadAngel. Its lead-to-account matching and automated tracking features guarantee every lead is accounted for and prioritized. LeadAngel works with your CRM to give you a clear view of all lead activity. This helps your marketing and sales teams stay organized and close deals more quickly.
Lead management software keeps your sales funnel organized and running smoothly. It captures, scores, and routes leads automatically, so your team spends less time on admin tasks and more time closing deals. With tools like LeadAngel, leads are tracked and prioritized at every stage. This helps your marketing and sales teams work together, stay focused, move leads through the funnel faster, and improve your chances of converting them into customers.